Maarten Kesteloot has been in the influencer marketing industry for five years now, an eternity in this quickly changing industry. As a millennial, he likes how social media have been
With growing concerns over security and regulation, Chinese-owned video app TikTok published its very first
transparency report shortly after assembling a new committee of experts to help review its
Influencer marketing has a problem. On the one hand, we all agree that content is valuable and content creators should be compensated for the work they do to create the
Unless you’ve been living under a rock, you know that brand interest in influencer marketing is skyrocketing. While estimates for total brand investment in the sector vary, it is
The recent news of Instagram doing away with the infamous ‘like’ has sent shockwaves through the influencer marketing industry. Regardless of where you stand on the matter, change is coming,
In the last (but not least) of the 2020 predictions, these industry experts share their biggest predictions for next year – it looks like the popularity of virtual influencers will grow,
On social networks like Instagram, hashtags such as #ad, #spon and #gifted have quickly become part of the influencer lexicon, with followers and creators alike well-versed in the language
It’s hard to overstate the global popularity of TikTok and how it has captured ever-coveted young audiences around the world. This social short-form video app is wildly
After much deliberation over the wide range of submissions we received, Talking Influence is pleased to present the annual Influencer 50. The 2019 Influencer 50, sponsored by CreatorIQ, is a
For many years, television, radio and magazine advertisements were the primary source of brand marketing. Nowadays, people consume content in a variety of different ways and with the rise of
When it comes to influencer marketing, it can be as simple as answering the question: would you rather own the content vs just ‘renting’ the influencer’s audience?
According to
Influencer marketing is continuing to gain popularity, and it is paying off for many brands. When people see that some of the individuals they follow on social media have links
