In today’s marketing world, brands chase after influencers, tastemakers, and celebrities to tout their brand and increase awareness. As the trend of influencer marketing has increased, subcategories such as
Social marketing agency WeQ Influencers, run by mobile advertising firm WeQ, has officially partnered with video platform TikTok. The partnership aims to help brands and agencies create native advertising campaigns
In true British summer fashion, the day of the Influencer Marketing Summer Social (August 14) was a pretty soggy one. As everyone was wondering where the sun had gone this
Pinterest has announced it is opening a new office in Sydney to serve users, creators and businesses in Australia and New Zealand as demand for the platform grows. Nearly four
Ogilvy UK has announced a new partnership with influencer marketing platform Takumi to expand the agency’s InfluenceO tool to allow clients to effectively execute multi-market campaigns with influencers
It feels contradictory to say that influencers have an image problem. Meticulously controlling their content output, they are experts in perfecting their personal brand. And yet, a sour reputation seems
S4 Capital’s creative digital production company MediaMonks has merged with Dutch influencer marketing firm IMA to expand its digital marketing offering. S4 acquired IMA for €10 million and the
The U.S Navy has created its first YouTube creator campaign in the hope of recruiting more tech-savvy employees. By tapping into digital video and YouTube creators, the Navy
In an age where anyone can call themselves an “influencer”, the marketing industry is, understandably, in a state of flux. As the volume of content creators has spiraled and the
After its rip-roar success this year, the Influencer Marketing Awards (IMAs) return bigger and better for 2020, putting a spotlight on the very best marketers, brand campaigns and technology
When it comes to social content creators, one size does not fit all. They may all have content creation in common, but their priorities, abilities and market value vary across
In the past year, global brands have massively increased their influencer marketing budgets and it is projected that the global figure for influencer marketing spend will grow to $8.08
