It’s easy to waste a lot of money on social media partnerships that don’t do anything for your business. If your business is centered around a product or
As the influencer marketing industry evolves and we progress beyond the new year, there are plenty of reasons to be positive about the future of influencer marketing in 2020. Namely,
The team behind the London-based Influencer Marketing Show is proud to introduce the inaugural Influencer Marketing Show NYC– a one-day event in New York on May 20 – tailored
Instagram has finally started testing direct messaging (DMs) on the web on a small number of the platform’s users across the globe as it looks to respond to the
With the tough job of narrowing down the entries and deciding a winner for each of the 23 awards up for grabs at the 2020 Influencer Marketing Awards, these judges
The biggest surprise about the success of TikTok is just how long the arrival of a genuine challenger to Instagram took to come about. After a few false dawns, with
Employee advocacy is not a new concept. At its core, it means that corporations hope that employees will promote the brand on either their private social media accounts or the
Today, the Advertising Standards Authority (ASA) and Medicines and Healthcare Products Regulatory Agency (MHRA) published new guidance about advertising Botox and other botulinum toxin injections in the UK after finding
French influencer startup Hivency has raised €4 million to expand its team and become a leader in micro-influencer and customer advocacy marketing technology. The funding from Alliance Entreprendre, Pauline
Former Love Island star Molly-Mae Hague is the latest reality star to be reprimanded by the Advertising Standards Authority (ASA) for breaching the CAP code. In September last year,
We all know influencer marketing is growing rapidly. With an estimated
$6.5B in marketing investment for 2019
and with Instagram-based influencers alone generating
more than $7B in earned
