• Influencer Marketing

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Why True Talent Can Save Retail This Christmas

This year has certainly been a tough year for retail and sadly much of the news coming out of the high street is one of woe. For instance, we’ve

By Guest Writer

/ 10 Dec 2019

• Influencer Marketing

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Partnerize and ZINE Partner to Provide End-to-End Influencer Marketing Measurement

SaaS partner automation platform Partnerize has announced a turnkey integration with global influencer marketing platform ZINE. The integration will give brands a premium influencer discovery process with the tools to

By Guest Writer

/ 5 Dec 2019

• Influencer Marketing

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Talking Influence 2020 Predictions: Part One

What a year it’s been for the influencer marketing industry. With plenty of debates around regulation, increasing influencer fines, more data available than ever before, and social media platforms

By Guest Writer

/ 4 Dec 2019

• Influencer Marketing

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#IMA20: Q&A with Category Sponsor Influencity 

Influencity is sponsoring the Best Large Agency category at the 2020 Influencer Marketing Awards at Sheraton Grand Park Lane in London. We caught up with chief strategy officer Francisco Hernández

By Guest Writer

/ 4 Dec 2019

• Influencer Marketing

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Where Influencer Marketing is Heading in 2020 and Three Ways to Update Your Instagram Strategy

2019 has proved to be another tumultuous year for influencer marketing. While fears over fake followers rages on, campaigns have continued to achieve great results. While many questioned whether Instagram’

By Guest Writer

/ 3 Dec 2019

• Influencer Marketing

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A Day in the Life: Mike Craddock, Co-Founder of Kairos Group

Kairos Group is a global network of agencies that are pioneering how communities engage with brands and forever discovering innovative ways to provide more value to clients. The company consists

By Guest Writer

/ 2 Dec 2019

• Influencer Marketing

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How Influencer Fraud is Creating a New Era in Influencer Marketing

Using micro-influencers and macro-influencers to help your business achieve new levels of growth or take your brand awareness to a new level is a tried and true marketing

By Guest Writer

/ 28 Nov 2019

• Influencer Marketing

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IMA Q&A: The Goat Agency’s Alex Burgess on Winning Industry’s Rising Star

Congratulations on winning the Rising Star award. What has changed for you since scooping the prize? I have been invited to speak at even more industry events, which has been

By Guest Writer

/ 27 Nov 2019

• Influencer Marketing

/

Back to Basics: Word of Mouth 2.0

With influencer marketing expected to grow to $15 billion by 2022, brands will have to find innovative strategies within the field to stay ahead of savvy competitors. The goal of

By Guest Writer

/ 26 Nov 2019

• Influencer Marketing

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IMA Q&A: Pulse Advertising on Winning Best Telecoms Campaign

Congratulations on winning the Best Telecoms Campaign award! What has changed for you since winning the award? Winning the award has strengthened our partnership with Deutsche Telekom and the reputation

By Guest Writer

/ 26 Nov 2019

• Influencer Marketing

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#IMA20: Q&A with Category Sponsor CreatorIQ

We’re excited to have CreatorIQ sponsoring a category at the 2020 Influencer Marketing Awards at Sheraton Grand Park Lane in London. We chat with Kam Zulawski, MD of EMEA

By Guest Writer

/ 25 Nov 2019

• Influencer Marketing

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Instagram’s Removal of Likes Reflects Society’s Call For More Authenticity Online and Brands Should Pay Attention

Last week, Instagram announced that it will begin testing a feature globally that will hide likes from showing publically on certain accounts. Rather than displaying the number of likes a

By Guest Writer

/ 22 Nov 2019