• Influencer Marketing

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CreatorIQ Receives $12 Million Series B Funding From Unilever

One year after Unilever PLC warned that fraud was undermining influencer marketing, the company’s venture capital and private-equity unit has invested in influencer marketing software platform CreatorIQ.The

By Guest Writer

/ 12 Jun 2019

• Influencer Marketing

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Snapchat Launches In-App Shop Feature for Snap Influencers

Snapchat is feeling the pressure from platforms like Instagram and is upping its e-commerce game. Snapchat has launched an in-app shop feature for top influencers on the platform,

By Guest Writer

/ 7 Jun 2019

• Influencer Marketing

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Sephora Revamps its Influencer Strategy to Build Long-Lasting Relationships

French beauty brand Sephora has been leading the way when it comes to influencer partnerships. Just under two years ago, Sephora took a new approach to its strategy to focus

By Guest Writer

/ 7 Jun 2019

• Influencer Marketing

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List Your Influencer Marketing Vacancy on Talking Influence

With the influencer market growing, and as advocates of the influencer space, we thought it was time we created a brand-new jobs listings page with the hottest new job

By Guest Writer

/ 5 Jun 2019

• Influencer Marketing

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The Future of Influencer Marketing That No One is Talking About

Influencer marketing was once a new marketing channel but has passed through the phases of discovery to first movers in the industry and now it is becoming a mainstream marketing

By Guest Writer

/ 5 Jun 2019

• Influencer Marketing

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Instagram Introduces Branded Content Ads From Content Creators to its Feed and Stories

Yesterday (June 4), Instagram announced that it is now allowing advertisers to promote organic branded content from influencers as adverts in the feed and in Stories. According to the platform,

By Guest Writer

/ 5 Jun 2019

• Influencer Marketing

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The Hello Group and Post For Rent Partner to Help Brands Tap into Influencer Marketing Industry

Talent management agency The Hello Group have announced a strategic partnership with influencer marketing platform Post For Rent, to support brands in creating successful and engaging influencer marketing campaigns worldwide.

By Guest Writer

/ 5 Jun 2019

• Influencer Marketing

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Klear’s Deep Learning Algorithm Empowers Brands to Measure Campaign ROI

Influencer marketing platform Klear is now able to automatically monitor and analyse influencer marketing campaign success using a sophisticated deep learning algorithm. Klear can estimate campaign ROI with an automated

By Guest Writer

/ 4 Jun 2019

• Influencer Marketing

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Influencer Marketing: Why Reaching Beyond Reach Is More Important Than Ever

In general, influencers have always had reach on their minds, paying particular attention to it each and every time a social platform tweaks their algorithm. Brands, on the other hand,

By Guest Writer

/ 29 May 2019

• Influencer Marketing

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Brands Investing 25% of Budget on Influencer Marketing, Exclusive Report Finds

As influencer campaigns move from being a PR tactic to a strategic tool that’s integral to digital media marketing, it’s time to define the next wave of innovation

By Guest Writer

/ 28 May 2019

• Influencer Marketing

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Is Time TikTok-ing Out For Other Social Platforms?

Earlier this month The Telegraph reported brands were starting to invest based on some surprisingly high user numbers, but TikTok is still light years behind other platforms and has a

By Guest Writer

/ 23 May 2019

• Influencer Marketing

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Traackr Creates a New Standard for Measuring the Impact of Influencer Content on Brand Performance

Influencer marketing platform Traackr has released two industry-first influencer marketing measurement tools, creating a new standard for understanding the value of influencer marketing. The lack of reliable measurement for

By Guest Writer

/ 22 May 2019