SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
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Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators
For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.
The Performance Marketing Awards: 20 Years of Game-Changing Innovation
A truly unforgettable night, the awards shone a light on creativity, industry breakthroughs, and the power of community.
New Report Finds Shocking Amount of Influencer Brand Deals That End After One Post
A new report finds nearly two-thirds of creator partnerships in the US are still one-off collaborations.
TikTok Launches Ad-Free Subscriptions in the UK. Should Influencers be Worried?
TikTok is bringing its ad-free subscription model to the UK.
No Logo Launches AI talent Manager “Lola” to Democratise Creator Representation
No Logo has launched Lola, an AI-powered talent management platform designed to support creators with brand partnerships and commercial opportunities.
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Social Good: How To Use Your Channels To Reflect Your Values
Your brand is a perfect vehicle for bringing about positive change in your local community, and if there’s an issue that’s important to you, you’ve no doubt already tried numerous ways to spread the word about it.
Elon Musk is Changing the Pace of Twitter for Creators – For Better or For Worse?
Are you confused about Elon Musk’s plans for Twitter? If so, you’re not alone. The billionaire businessman has his fingers in many pies, so it’s not surprising that creators are up in the air about what Elon’s purchase of Twitter will mean for them. Firstly, the...
Publicis Groupe Announces Acquisition of VIVnetworks – To Be Integrated with Performance Platform CJ
The integration should present new opportunities for both global and regional brands and publishers to expand.
CIPIO.ai Fuels Growth Naming Influence Thought Leader Jason Falls EVP for Marketing
Author, podcaster, and award-winning strategist brings deep experience to expand community commerce marketing platform.
Video Content: To Infinity and Beyond - What Will Your Role be in the New Found World of Partnerships?
Indulge in this panel session from PI LIVE London 2022 featuring: Eve Hutchinson from Boohoo, Briony Sheard from Medicom, Robin Ward from LTK, and Sofia Charalambous from Harvey Nichols.
Video Content: The Only Way is OnlyFans - Or is it?
Straight from the Influencer Marketing Show London 2022 video vault. Hello Partner Journalist, Neve Fear-Smith, chats with industry legend, Dom Smales, to discover whether subscriptions could be the way forward for content creators.
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