Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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Affiliate Network or SaaS of the Year - Awin: Faster, Smarter, Simpler Awin’s Recipe for Success
Awin Website | LinkedIn Smarter, Simpler Awin’s Recipe for Success Our panel of judges was dazzled by Awin’s consistent devotion to providing new levels of convenience to its publishers and advertisers. Moving away from a rigid, centralised network model, Awin has become a platform that champions choice and flexibility....
Partnership of the Year - LTK & Abercrombie & Fitch: Cyber Week Campaign
LTK Website | LinkedIn Cyber Week Campaign Partnering again after a successful collaboration in 2021, LTK and Abercrombie & Fitch joined forces in 2022 to deliver their most ambitious campaigns yet. Having already seen success together in the US, this time the partners switched their targets to the UK market, looking...
Best B2B Campaign – Itineris & Bristows: Turning Creativity into Business Value and Growth
Itineris Website | LinkedIn Turning Creativity into Business Value and Growth Bristows, a top life sciences legal practice, tasked its sales and marketing teams with establishing itself as a thought leader in the sector and acquiring new clients. The campaign exceeded expectations by generating two new clients in the targeted tech...
Publisher of the Year - Blue Light Card: There For Those, Who Are There For All Of Us
Blue Light Card Website | LinkedIn There For Those Who Are There For All Of Us Now partnered with over 17,500 retailers, both national and local, Blue Light Card provides savings, discounts, and other perks to over three million members across the country. In 2022, the publisher saved its members...
Best Performance Marketing Agency - Performics Going From Strength To Strength
Performics Website | LinkedIn Going From Strength To Strength Globally-recognised performance specialists Performics have consistently delivered top-tier results for the past 25 years, and 2022 saw one of their most impactful years yet. With a sparkling client list that boasts some of the world’s largest brands, Performics has proven to...
Best Affiliate & Partnership Marketing Agency - Acceleration Partners: Create What’s Next
Acceleration Partners Website | LinkedIn Create What’s Next Since its UK launch in 2017, Acceleration Partners has delivered monumental growth for its clients, and has expanded its client base to 37 in-market. Its partnership marketing strategy is based in impartiality, and agnosticism. It has no preferred partners, and instead looks...
