What Netflix and Amazon Ads' Global Partnership Means for Influencer Marketers
Netflix has just expanded its advertising reach by forming a partnership with Amazon Ads.
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- ChatGPT Now Mimics Google Ranking Factors: What That Means for Influencer and Content Marketers
- “You Have to Ride the Sandworm” Santi Pierini, CEO of CJ, on AI Search, Social Commerce, and the Future of Affiliate Marketing
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Best Use of a Small Budget - Ogilvy North America & ERA Woman Corp
Ogilvy North America Website | LinkedIn 0:00/1× Ogilvy North America and ERA Woman Corp Ogilvy North America and ERA Woman Corp’s impactful campaign focused on the Equal Rights Amendment (ERA), the proposed amendment aimed to eliminate gender-based discrimination in the United States. In commemoration of the 50th anniversary...
Best Influencer Commerce Campaign or Strategy - Acceleration Partners & Allbirds
Acceleration Partners Website | LinkedIn 0:00/1× Allbirds & Acceleration Partners: Exceptional Outcomes Through Influencer Marketing Allbirds, a global lifestyle brand focused on sustainable footwear and apparel, recognised the need for a more robust and diverse influencer presence to drive sales and sustainable programme growth, which is why they turned...
Best Cause-Led Campaign - SEEN Connects & Tommee Tippee
SEEN Connects Website | LinkedIn 0:00/1× Tommee Tippee: Building raw, honest parenthood conversations Tommee Tippee and SEEN Connects campaign supported the brand's new website space, the 'Parent Room', providing raw and real advice for parents. By integrating influencer messaging and celebrity content, the campaign achieved...
Best Brand Engagement Campaign - Digital Voices & Duolingo
Digital Voices Website | LinkedIn 0:00/1× Digital Voices x Duolingo: Chunkz and Yung Filly Digital Voices and Duolingo’s campaign aimed to test the effectiveness of creative partnerships with YouTube creators in unlocking the UK Gen Z audience demographic, raising awareness of the Duolingo app, and driving brand engagement...
Best B2B Campaign - Good Relations & Celebrity Cruises
Good Relations Website | LinkedIn The All Inclusive Photo Project For Celebrity Cruises Executed by Good Relations, this campaign for Celebrity Cruises addressed the lack of diversity and inclusivity in travel marketing, with the ambitious goal of revolutionising the industry's communication practices. By posing the question of whether Celebrity...
Most Effective Collaboration or Partnership - Ogilvy Australia & KFC Australia
Ogilvy Australia Website | LinkedIn 0:00/1× KFC Australia – KFC Degustation - Ogilvy Australia KFC Australia's collaboration with Ogilvy Australia in the "KFC Degustation" campaign aimed to overcome widespread skepticism regarding KFC's food quality by designing a groundbreaking strategy that shattered preconceived notions. By...
