Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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Best Use of Influencer Marketing – Etsy & Awin
Awin Website | LinkedIn Etsy’s Cyber Sales Event UGC Ads Campaign Lights Up TikTok & Instagram Expanding upon a successful 2021 TikTok campaign, Etsy's strategic move to incorporate Instagram amplified its reach and sophistication. This expansion, while promising, posed novel challenges necessitating close collaboration between Etsy, its influencer...
Best Use of Connected TV – Disney Entertainment and Roku
Disney Entertainment Website | LinkedIn 0:00 /0:14 1× Home Alone (...in Millions of Homes!): Disney Entertainment (The Walt Disney Company) and Roku Disney Entertainment and Roku focused on promoting Disney+ in their December 2022 campaign, "Home Alone (...in Millions of Homes!)." This campaign strategically harnessed CTV-based demand...
Best Use of Cashback, CLO or Incentive – Lancôme & Cashrewards by GrowthOps
GrowthOps Website | LinkedIn 0:00 /0:10 1× Beauty for a Cause: How Lancôme generated $1M in one day with Children's Foundation GrowthOps, Lancôme, and Cashrewards’ ‘Beauty for a Cause’ campaign was a remarkable initiative that not only achieved record-breaking sales, amassing over $1 million in revenue in...
Best Technology Publisher Partner – RevLifter
RevLifter Website | LinkedIn 0:00 /0:12 1× RevLifter: The Intelligent Offer Platform Since 2017, RevLifter has established itself as an invaluable tech partner for industry giants like ASOS, Boohoo, Sam’s Club, and New Balance. Their innovation lies in their pioneering of intelligent e-commerce deals, replacing generic one-size-fits-all promotions...
Best Performance Marketing Technology – Everflow
Everflow Website | LinkedIn 0:00 /0:10 1× Everflow: Transforming Performance Marketing with Innovation and Customer Success Everflow’s SaaS Partner Marketing Platform has become the go-to solution for over 1,000 brands and advertising partners, setting new standards for performance program management. The platform’s performance marketing technology equips...
Best Loyalty Partnership – Rakuten Advertising, Cotton On & ShopBack
Rakuten Advertising Website | LinkedIn 0:00 /0:10 1× Rakuten Advertising and Cotton On made ShopBack Birthday the new Black Friday In the fiercely competitive world of retail and e-commerce, Rakuten Advertising and Cotton On brilliantly disrupted the traditional shopping calendar with this innovative campaign. As consumer habits shifted and...
