The company shared that the new brand unites its specialist businesses across affiliate, influencer, app, retail media and AI-driven search visibility.
It’s a bright morning in Cannes, where Valentina Culatti, Director of Creative Strategy at Snap, explained what most brands are getting wrong using AI.
Amid AI disruption, how does the industry recalibrate and capitalise on the opportunity in this new landscape? Sol Wilkinson spoke to OpenAttribution’s Alex Springer to find out.