In 2025, the industry saw 7.3% growth year-on-year, with travel, telecom and finance emerging as growth engines.
In a volatile year for marketing budgets, affiliate proved a resilient channel in 2025, according to the APMA’s latest State of the Affiliate Nation report.
Advertiser investment reached an all-time high of £1.78bn, with revenue rising to £20.7bn.
These numbers come against the backdrop of challenging economic conditions, which saw affiliate outpace the UK economy’s 1.4% growth, reaching 7.3%, comparatively.
In our new Goat Intelligence report, “Pick Me. Choose Me. Love Me.”, we’re deep-diving into FMCG influencer marketing.
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
