Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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Shopify Update Might Have Caused Tracking Issues
Affiliates have reported incorrect order reference numbers. Awin is investigating the issues.
Podcast Creators Lead the Way as Online Audio Usage Hits New Record
A new survey reveals record-breaking highs in both online audio and podcast consumption among Americans, reflecting a dynamic shift in media preferences across demographics and platforms.
Why CSS Will Be Your Secret Weapon in a Recession
There's SEO. And then there's CSS. The search result feature offers numerous benefits to marketers and could be a lifesaver in tough economic periods.
The Uncertain Future of Affiliate Search
Affiliate search is facing a lot of obstacles right now. How can the industry survive everything that's being thrown at it?
Week in Review: CTV for Creators and FinTech for Affiliates
All the important partnership news that you missed this week.
New Horizons: IMS NYC Agenda Has Landed!
This year's agenda is coming at you bigger, better, and stronger than ever. Explore the agenda's dynamic and diverse range of sessions, which all orbit our central theme of 'new horizons' in creator marketing.
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