Affiliate Marketing / Members-only / Affiliates Refuse to Work With 0% Commissions We take a look at some of the most interesting insights from the UK Affiliate & Publisher Report 2023. By Sol Wilkinson / 11 Sep 2023
Affiliate Marketing / Paid-only / Week in Review: Yahoo Rescues Coupons and Google Salvages Useless Ad Spend Everything you missed from the past week in affiliate and performance marketing. By Sol Wilkinson / 8 Sep 2023
Creator Economy / Members-only / Size Does Matter: Macro-Influencers Come Out on Top on TikTok A recent study indicates that TikTok is providing brands with the best value for their investments. By Jack Shute / 7 Sep 2023
Influencer Marketing / Paid-only / Will Meta Sacrifice Influencer Marketing? Reports have emerged that Meta might implement an ‘ad-free’ subscription. But how do these tiers cooperate with influencer marketing? By Sol Wilkinson / 6 Sep 2023
Affiliate Marketing / Power-Up Your Partnerships: The First Wave of the PI LIVE Europe 2023 Agenda Explore what’s on offer for you at PI LIVE Europe this year, with sessions from the finest thought-leaders in the industry to impart their expertise. By Newsdesk / 6 Sep 2023
Affiliate Marketing / We Hope to See You at CJU! Hello Partner heads stateside to celebrate affiliate marketing at the renowned CJU experience. By Newsdesk / 5 Sep 2023
Influencer Marketing / Paid-only / Adios Authenticity: What Does Naomi Campbell’s PLT Partnership Mean for Influencer Marketing? As authentic partnerships become evermore important in influencer marketing, celebrity collaborations like Naomi Campbell and Pretty Little Thing leave audiences confused. By Jack Shute / 5 Sep 2023
Newsdesk / Members-only / Awin Increases Data-Tracking Capabilities with New Investment The collaboration aims to enhance the performance of Awin’s publishers by focusing on data portability and page and link-level revenue attribution. By Sol Wilkinson / 5 Sep 2023
Newsdesk / Members-only / Monthly Top Line – August 2023 A major appointment at Snap UK, a big move from Aldi to Asda, and new launches, leadership roles, and promotions make up this month’s top line. By Jack Shute / 4 Sep 2023
Performance Marketing / Paid-only / Retail Marketers Face Social Ad Spend Nightmare New research sparks concern over how retail marketers place their social ad spend. By Jack Shute / 1 Sep 2023
