Rakuten Advertising has announced significant updates to its Affiliate Intelligence initiative, seeking to leverage data and AI to strengthen relationships between advertisers and publishers and improve campaign performance.
Rakuten Advertising Ramps Up its AI Offering
The platform is doubling down on AI. But why is this interesting?
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Over the past month, I’ve been inundated with questions about the long-term future of the affiliate channel now that AI has become essential within consumer buying journeys. You