Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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Influencer Marketing
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Best Content Partnership – Awin and M&S
Awin & M&S Website | LinkedIn Awin & M&S: They shoot, they score! An M&S Dream Team Together, Awin and Marks & Spencer (M&S) authentically tapped into the rising popularity of women's football in Britain, leveraging the momentum from the Lionesses&...
Influencer Grace Beverley Penalised by ASA, As Business Owners Must Now Disclose Advertising
Scott Guthrie from the IMTB gives his two cents on this "precedent-setting" ruling in influencer marketing.
Week in Review: Google’s Spam Update Goes Worldwide, While AI Overviews Cause Havoc in the US
All the news in affiliate and performance marketing you missed this week.
Best Performance Marketing Agency Winner – KINESSO UK&I
KINESSO UK&I Website | LinkedIn KINESSO UK&I – Performance in Motion: Setting New Standards In Digital Performance Marketing Excellence The MarTech landscape has witnessed substantial transformations, driven by advancements in AI, automation, and retail dynamics. Marketers are tasked with finding competitive advantages amid ubiquitous algorithmic tools and determining...
Together We Solved That – Uniqodo & BT Group
Uniqodo Website | LinkedIn Uniqodo & BT Group: Seamless Plusnet to EE Migration Lands Unprecedented Retention Success In a groundbreaking partnership, Uniqodo and BT Group tackled the formidable task of migrating Plusnet mobile customers seamlessly to EE, facing historic industry challenges head-on. With EE's acquisition by BT Group, consolidating...
Best Affiliate & Partnership Marketing Agency – Silverbean
Silverbean Website | LinkedIn Silverbean: Going for Gold At Silverbean, the mission is to be indispensable to clients, prompting the launch of 'Gold Rush' in 2023 to drive gold performance metrics. This internal project aimed to incrementally raise benchmarks and ensure a laser focus on excellence. The agency employs...
