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KINESSO UK&I – Performance in Motion: Setting New Standards In Digital Performance Marketing Excellence

The MarTech landscape has witnessed substantial transformations, driven by advancements in AI, automation, and retail dynamics. Marketers are tasked with finding competitive advantages amid ubiquitous algorithmic tools and determining optimal channel strategies across the consumer journey for sustainable business expansion.

In response, IPG Mediabrands consolidated Reprise, Matterkind, and KINESSO into the formidable entity, KINESSO UK&I, a premier digital performance marketing agency. This strategic move positions KINESSO as a leading force, integrating performance marketing, data, and technology, anchored in client-centricity and digital excellence across Media, Experience, and Content.

Under the guidance of UK&I CEO and President EMEA, Chloe Hawking, KINESSO's leadership team, enriched with performance expertise, drives operational precision and commercial acumen. Their expanded network facilitates scalable, multi-market executions, reflecting immediate impact evidenced by 17 new clients in 2023, pioneering solutions, advancing DEI initiatives, and delivering exceptional client ROI, securing an impressive 95% client retention rate.

Judges Comments

“Incredibly impressive retention and satisfaction scores; and phenomenal selection of proprietary tech to aid media buying and decision making."

Deep Dive / Q&A

The Best Performance Marketing Agency award was sponsored by Partnerize

The Performance Marketing Awards 2024 was held in association with WeShop

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