The Emerging Creator of the Year award celebrates breakout talents who have made an extraordinary impact in a short space of time. It recognises rising stars who bring fresh perspectives, rapid audience growth, and exceptional promise to the digital landscape.
The Winner
Just before her debut as the Day 2 headliner for CreatorFest, personal finance creator and solopreneur Mia McGrath earned the title for her rapid ascent and innovative approach to financial literacy. Founder of the popular Frugal Chic movement, Mia has captivated an audience of hundreds of thousands by blending high-end fashion aesthetics with accessible, jargon-free guidance on budgeting, investing, and intentional living. Her ability to demystify wealth-building and redefine frugality for a modern generation made her our Emerging Creator of the Year.
The Hello Partner newsdesk covers the stories shaping performance marketing, partnerships and the creator economy, from breaking news to event coverage and the occasional hot take.
Jamie Walton - @nettlesandpetals
Instagram | TikTok
The Award
The Purpose Driven Creator of the Year award honours creators who use their platform to champion vital social, environmental, or ethical causes. It
Rachel Lee - @eatsbyrachel
Instagram | YouTube
The Award
The Food & Drink Creator of the Year award celebrates creators who bring culinary passion, vibrant storytelling, and mouth-watering inspiration to digital
Hannah Witton - @hannahwitton
Instagram | YouTube
The Award
The Industry Hero - Creator's Choice award is a special accolade voted for directly by the public and fellow creators. It recognises
Imogen Evans - @imi___studios
Instagram | TikTok
The Award
The Fashion and Beauty Creator of the Year award honours visionaries who shape digital style culture through personal expression, exceptional aesthetics, and
The Founder of Frugal Chic, Mia McGrath is an ex 9-5 employee turned solopreneur who generated £100k+ profit in her first year as a creator and launched successful digital
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