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Purpose-Driven Creator of the Year

Purpose-Driven Creator of the Year

Jamie Walton - @nettlesandpetals

Instagram | TikTok

The Award

The Purpose Driven Creator of the Year award honours creators who use their platform to champion vital social, environmental, or ethical causes. It celebrates individuals who turn digital influence into positive real-world action, inspiring their audience to build a more sustainable and equitable future.

The Winner

Ecological horticulturist, conservationist, and author Jamie Walton, known across social media as @nettlesandpetals, took home the trophy for his transformative work in sustainable living, biodiversity, and community empowerment. Through practical tutorials on no-dig gardening, permaculture, and foraging, Jamie educates millions on how to cultivate food while restoring local ecosystems. Beyond his digital channels, his dedication to grassroots environmental action and community-focused growing initiatives made him an exceptionally deserving winner.

Sofia Aira

Sofia Aira

Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.

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