The renowned UK savings site VoucherCodes has kicked off the year with a whole new look and a revised strategy. We talk to Armelle Guillet, Senior Director of Marketing, to find out more about the company’s strategies and thoughts on competition.
A concerning trend where influencers vanish after signing agreements has urged for greater transparency and honesty to foster trust and maintain successful brand partnerships.
Florida's bipartisan HB 1 bill aims to restrict minors' access to social media, reflecting growing concerns about youth well-being in digital spaces. Meanwhile, Meta and Snapchat are quick to make appropriate changes.
BeReal is set to revolutionise user engagement with the introduction of new influencer features that allow brands and celebrities to share unscripted moments.
The rebranded Later Influence™ is on a mission to revolutionise influencer marketing with its Social Revenue Platform™, offering a blend of social media management, influencer marketing, and link-in-bio tools.
Talent agency Gleam Futures has bid farewell to its talent management arm, pivoting towards an exclusive focus on elevating influencer marketing services in collaboration with Dentsu Creative UK's team.
The Creator Economy pushes for transparency and fairness, TikTok introduces game-changing ad analytics, MrBeast tests X's unique monetisation, and more, marking a dynamic week in reshaping the influencer marketing space.
