YouTube's new feature 'Hype' wants to help small creators grow their audience - but will it actually help?
Regardless of what social media platform small creators choose to use, they often find themselves in an uphill battle against algorithms that don’t prioritise them. This forces creators to choose between making authentic content or trying to cater to an algorithm that may change within a month.
Now, YouTube is attempting to address this issue with a new feature called ‘Hype’.
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.
