Amazon-owned streaming platform Twitch has launched a new branded gaming experience, aimed at attracting more advertisers and demonstrating the evolving relationship between content creation and brand integration.
During TwitchCon, Twitch unveiled The Glitch, a custom Fortnite experience described as "an integrated galaxy of brand-customized playable worlds." In this virtual environment, players collaborate to repair a malfunctioning, ‘glitching’ world. The experience was designed to appeal to both streamers and advertisers.
