Hello Partner (Page 132)

Partnership of the Year – Sky & Moneysupermarket Group

Moneysupermarket Website | LinkedIn BENlabs’ AI-Driven Insights Empower Brands and Creators To Reach New Audiences Sky and Moneysupermarket Group have showcased their dynamic collaboration since 2017. By leveraging their combined

By Newsdesk

/ 28 Jun 2024

Partnership of the Year – Sky & Moneysupermarket Group

THG's CMO on Thriving Through Partnerships: Insights from the Retailer's Global Expansion

We're often always to hear a CMO's perspective on the affiliate channel. In this case, Knappy's view is not only positive, but unique and progressive.

By Sol Wilkinson

/ 28 Jun 2024

THG's CMO on Thriving Through Partnerships: Insights from the Retailer's Global Expansion

ASA Rules Against Multiple Vape Brands for Irresponsible Affiliate Marketing

As part of a wider investigation into affiliate promotion of e-cigarettes, ASA found three brands to be in breach of advertising regulations.

By Sol Wilkinson

/ 27 Jun 2024

ASA Rules Against Multiple Vape Brands for Irresponsible Affiliate Marketing

Creator Content Boosts Purchase Intent by 206% and Strengthens Brand Awareness

New research illustrates just how powerful creator marketing is across the funnel.

By Sol Wilkinson

/ 26 Jun 2024

Don’t Rely Solely on Amazon This Prime Day

DTC channels have seen a 27% increase in sales over Amazon sale periods.

By Sol Wilkinson

/ 26 Jun 2024

Don’t Rely Solely on Amazon This Prime Day

What to Expect at iPX 2024 London

An essential agenda covering departmental barriers, influencer negotiation, innovative technologies, and more.

By Sol Wilkinson

/ 26 Jun 2024

Make Them Fall in Love: Why ‘Emotion’ is Crucial to Your Affiliate Strategy

Flavilla Fongang explains the 'emotional' era of digital marketing and what this means for affiliate/influencer partnerships.

By Sol Wilkinson

/ 25 Jun 2024

Make Them Fall in Love: Why ‘Emotion’ is Crucial to Your Affiliate Strategy

The Growing Problem with APAC Subnetworks and PPC Fraud

Several US & UK advertisers have seen a substantial amount of hijacking from affiliates on APAC subnetworks. I heard from an agency, brand protection platform, and APAC subnetwork to learn more about this.

By Sol Wilkinson

/ 20 Jun 2024

The Growing Problem with APAC Subnetworks and PPC Fraud

"It's Going to Get Worse" TopCashback and Moonpull Discuss Affiliate Tracking

TopCashback's James Little and Moonpull's Steven Brown discuss all things affiliate tracking, from responsibility to solutions and beyond.

By Sol Wilkinson

/ 19 Jun 2024

"It's Going to Get Worse" TopCashback and Moonpull Discuss Affiliate Tracking

What We Learned at Partnerize’s Partnership Day

Insights around the funnel, breaking new markets, tracking, and more.

By Sol Wilkinson

/ 19 Jun 2024

What We Learned at Partnerize’s Partnership Day

Best Performance Marketing Technology – BENlabs

BENlabs Website | LinkedIn BENlabs’ AI-Driven Insights Empower Brands and Creators To Reach New Audiences BENlabs’ AI-driven solutions revolutionised brand-creator collaborations. By leveraging advanced AI algorithms, BENlabs simplifies

By Newsdesk

/ 18 Jun 2024

Best Performance Marketing Technology – BENlabs

Best Technology for Retailers – Uniqodo

The Launch of Uniqodo's Experience Builder: Redefining Retail Promotions Website | LinkedIn Campaign name here Uniqodo's Experience Builder, a pioneer in retail technology, addresses the complex promotion

By Newsdesk

/ 18 Jun 2024