You may have seen a lot of conversation surrounding Molly-Mae. The former Love Island contestant-turned-influencer has been one of the most popular figures to come out of the reality show and as a result, the 25-year-old has managed to build a successful career off the back of her appearance on the show. You may know her most recent venture, her clothing brand Maebe, which sold out in 24 minutes last week. It appears to be a great success, but is Molly-Mae heading for trouble?
Could Ad Disclosure Rules Derail Molly-Mae’s Brand?
Earlier this year, Grace Beverley had six ads for her brand TALA banned by the ASA for failing to disclose them. Could Molly-Mae face the same fate with Maebe?
From our partners
Influencer Marketing Has an Infrastructure Problem
Influencer marketing doesn’t need another tool solving one part of the problem. It needs a connected operating layer that brings intelligence, activation and commerce into one scalable commercial channel.
By
James Eid
/
Mainstream Music for Creators and Brands: In Conversation with LICKD Founder Paul Sampson
Could music copyright be this easy for brands? We caught up with Paul Sampson, Founder and CEO of LICKD.
By
Sofia Aira
/
How Can Brands and Publishers Work Better Together?
Reward Gateway | Edenred's Annie Gateva breaks down the biggest affiliate trends, brand-publisher synergy and the power of genuine audience insight.
By
Newsdesk
/
Your Affiliate Programme Is Already Your AI Visibility Strategy.
Over the past month, I’ve been inundated with questions about the long-term future of the affiliate channel now that AI has become essential within consumer buying journeys. You
By
Tom Bourne
/