A new survey has shown that micro-influencers are losing the popularity they once held. But what does this say about the wider influencer marketing industry?
At Hello Partner we’ve been covering the rise in popularity of micro-influencers for a while. The term became something of a buzzword, and it was understandable why. Smaller creators seem like a win-win for both audiences and brands. Their smaller communities make them feel more accessible and relatable to followers, while brands benefit from their engaged, authentic audiences. Plus, micro-influencers have traditionally been more affordable than larger creators.
But is this dynamic changing?
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