Awin & M&S

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Awin & M&S: They shoot, they score! An M&S Dream Team

Together, Awin and Marks & Spencer (M&S) authentically tapped into the rising popularity of women's football in Britain, leveraging the momentum from the Lionesses' success at the FIFA Women's World Cup to drive stunning results. 

M&S strategically teamed up with the national team, crafting a captivating brand campaign that celebrated female sporting achievement and amplified their brand image.

The M&S PR team, in conjunction with Awin, orchestrated a multifaceted campaign centred around an exclusive collection designed for the England football team. Through collaborations with influential platforms like Who What Wear, the campaign spanned branded content, newsletter takeovers, and extensive social media coverage. 

By aligning with key brand values and KPIs, the partnership not only bolstered M&S's presence but also spotlighted the achievements of the Lionesses, earning acclaim and recognition within the industry.

An excellent, diverse, and authentic collaboration – this is what we love to see at the Performance Marketing Awards.

Judges Comments

“Really strong campaign, loved the collaboration for all involved and particularly like how this campaign shows the strength of affiliate throughout the buying journey.”

Deep Dive / Q&A

The Performance Marketing Awards 2024 was held in association with WeShop

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