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Uniqodo & BT Group: Seamless Plusnet to EE Migration Lands Unprecedented Retention Success

In a groundbreaking partnership, Uniqodo and BT Group tackled the formidable task of migrating Plusnet mobile customers seamlessly to EE, facing historic industry challenges head-on. With EE's acquisition by BT Group, consolidating services under the EE brand was essential, yet fraught with past migration pitfalls. 

Uniqodo's innovative content gate strategy, offering exclusive EE deals to Plusnet customers, facilitated self-migration and excitement over special offers. Effective communication and agile problem-solving were paramount, fostering a resilient partnership. Launched in May 2023, the campaign surpassed expectations, achieving a remarkable 35% migration rate over target and a 9.8% conversion rate. 

Zero unauthorized usage and a 75% migration rate showcased the campaign's success, exceeding targets and avoiding significant reacquisition costs. This exceptional collaboration, lauded by Plusnet & EE's Director Jo Carman, epitomises how joint efforts can turn challenges into triumphs in the dynamic telecom industry.

Judges Comments

“The solution was outstanding, and has to be commended on the impact of Uniqodo ensuring that only Plusnet customers were able to access discounts. Interesting campaign with great results.”

Deep Dive / Q&A

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