Scott Guthrie from the IMTB gives his two cents on this "precedent-setting" ruling in influencer marketing.
Influencers and creators must clearly disclose when their content is an ad – we’re used to this. But brand owners?
If a brand owner talks about their own company or brand on social media, should they have to disclose said content as an ad?
According to the Advertising Standards Authority (ASA), the answer is: yes, they do.
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.
