Latest News

Hello Partner Launches Brand Council for the Partnership Marketing Industry

Hello Partner invites you to become a founding member of our global brand council, exclusively for brands and retailers active in the partnership marketing space.

By Neve Fear-Smith

/ 1 Mar 2023

Monthly Top Line – February 2023

February has seen a good few shake-ups within the partnership marketing industry, welcoming new leaders into the space. One popular podcaster joins the influencer marketing world, more marketers move up to the C-suite, and a Global CEO switches base, as some move stateside and others start fresh.

By Neve Fear-Smith

/ 28 Feb 2023

Let's BeReal - the Trending App is Struggling Without Monetisation and Branded Content Creation

With such a drastic rise and fall, users and investors are wondering what BeReal has done wrong. Maybe it can find a solution - let’s take a deep dive into how BeReal could make it to 2024…

By Jack Shute

/ 27 Feb 2023

Oh Polly vs. Fenty Beauty – Will Paid or Earned Media Help Retailers Meet their Marketing Goals?

After the Super Bowl, Rihanna's comeback performance was hot topic across all of our social media feeds. From marketers' perspectives, they were tuning into the R&B star's genius marketing stunt.

By Neve Fear-Smith

/ 27 Feb 2023

Oh Polly vs. Fenty Beauty – Will Paid or Earned Media Help Retailers Meet their Marketing Goals?

Fear and Loathing in Silicon Valley – Chatbot Hallucinations Could Lead Big Tech Down a Bad Trip

Our interaction with the new Bing revealed that the tech poses serious privacy risks to users.

By Sol Wilkinson

/ 24 Feb 2023

Fear and Loathing in Silicon Valley – Chatbot Hallucinations Could Lead Big Tech Down a Bad Trip

Everything You Need to Know About TikTok’s Creativity Program Beta: A New Way to Monetise Content

TikTok is further establishing itself as the go-to creator-friendly platform with the launch of a new programme to provide more revenue opportunities for creators.

By Jack Shute

/ 24 Feb 2023

Everything You Need to Know About TikTok’s Creativity Program Beta: A New Way to Monetise Content

#HPTop30US: Meet the US Partnership Marketing Industry Changemakers 2023

Hello Partner is proud to announce this year’s Top 30 US Partnership Marketing Changemakers.

By Newsdesk

/ 22 Feb 2023

#HPTop30US: Meet the US Partnership Marketing Industry Changemakers 2023

Why Combining Affiliate and PR Can Stretch Your Marketing Budget Further

Many brands are making a mistake keeping the two teams separate. When working side-by-side, these two strands of marketing bring out the best in each other.

By Sol Wilkinson

/ 22 Feb 2023

Why Combining Affiliate and PR Can Stretch Your Marketing Budget Further

“I would love to see more platforms reaching out and uplifting creators who are marginalised.” – In Conversation with Content Creator, Karly Polkosnik

Starting out as a blogger, and working her way up to a multi-hyphenate Instagrammer, TikToker, YouTuber, and podcaster, Karly has built an inspirational platform with a focus on self-love, black and LGBTQ+ experiences, and her journey to financial freedom.

By Neve Fear-Smith

/ 21 Feb 2023

“I would love to see more platforms reaching out and uplifting creators who are marginalised.” – In Conversation with Content Creator, Karly Polkosnik

Meta Follows Twitter as Facebook and Instagram Enter the Social Subscription Game

As social media continues to move into the paid subscription space, Meta joins its competitors as it looks to diversify its revenue mix.

By Jack Shute

/ 20 Feb 2023

Meta Follows Twitter as Facebook and Instagram Enter the Social Subscription Game

The Ten Minute TikTok: How Hilton Made Space for Long-Form Video Within the Creator Community

Short-form video has ruled the content within the creator economy for years, and that doesn’t look like it will end anytime soon. But with so much creativity on offer, is there space for long-form to thrive on TikTok?

By Jack Shute

/ 17 Feb 2023

The Ten Minute TikTok: How Hilton Made Space for Long-Form Video Within the Creator Community

impact.com’s New Google Integration Is Set to Shake up the Coupon SERPs

The partnership management platform will now power brand coupons across Google surfaces. But does this leave any room for traditional affiliates?

By Sol Wilkinson

/ 17 Feb 2023

impact.com’s New Google Integration Is Set to Shake up the Coupon SERPs