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Forever 21 Jumps on the TikTok Train to Fuel its Comeback

Back in 2019, fast fashion retailer, Forever 21, filed for bankruptcy as the shopping preferences of young consumers headed online. The brand closed up to 178 stores in the United States, and up to 350 overall following its decline.

By Neve Fear-Smith

/ 17 Feb 2023

Forever 21 Jumps on the TikTok Train to Fuel its Comeback

ICO Issues £125,000 Fine to Performance Marketing Network for Privacy Breach

Monetise Media Limited has been delivered a large penalty for malpractice. Marketers must take this case as a reminder to stay on top of GDPR and PECR regulations.

By Sol Wilkinson

/ 16 Feb 2023

ICO Issues £125,000 Fine to Performance Marketing Network for Privacy Breach

"Control Has Shifted to the Consumer" - Leilani Han, Executive Director of Commerce at Wirecutter, on the Future of Content Commerce

Executive Director of Commerce at New York Times’ Wirecutter, Leilani Han, reflects on the changing commerce and affiliate landscapes, industry challenges and how to combat them, as well as building trust with content commerce.

By Jack Shute

/ 16 Feb 2023

"Control Has Shifted to the Consumer" - Leilani Han, Executive Director of Commerce at Wirecutter, on the Future of Content Commerce

Nominations Open for Hello Partner’s Global Top 30 Trailblazing Women in Influencer Marketing

Hello Partner’s accolade lists aim to recognise and celebrate the outstanding individuals that enable the partnership marketing space to grow and thrive.

By Neve Fear-Smith

/ 15 Feb 2023

Nominations Open for Hello Partner’s Global Top 30 Trailblazing Women in Influencer Marketing

Do Influencers Really Know Their Worth? Breaking Down the Influencer Pay Gap

Uncomfortable discussions are often the most important ones. In this case, fee transparency is essential in the influencer space to ensure creators are being paid what they deserve.

By Neve Fear-Smith

/ 14 Feb 2023

Do Influencers Really Know Their Worth? Breaking Down the Influencer Pay Gap

TikTok Beats Google as the Leading Search Platform for Gen Z - How Marketers Can Use This to Their Advantage

TikTok’s search usage is increasing, encouraging the growth of TikTok as an e-commerce platform through TikTok Shop. With Gen Z at the social media forefront, SEO and TikTok specialists tell us how marketers can make this a win for them.

By Jack Shute

/ 13 Feb 2023

TikTok Beats Google as the Leading Search Platform for Gen Z - How Marketers Can Use This to Their Advantage

If 2023 Was an App Store, What Would Game Developers Download?

The gaming industry is shockingly changing with new EU policies that decentralise Apple’s monopoly on in-app purchases, and new technologies are entering the market to completely change app development and consumption processes.

By Ilya Lotarev

/ 10 Feb 2023

If 2023 Was an App Store, What Would Game Developers Download?

Amazon Takes on TikTok as it Embraces Social Commerce With ‘Inspire’ Feature - And Influencers Approve

Amazon catches up with TikTok as the race to become the top social commerce platform is on.

By Jack Shute

/ 9 Feb 2023

Google and Microsoft Go Head to Head in the Race to AI Search, but What Does It Mean for Affiliate Marketing?

AI is set to transform the way we interact with search engines for the foreseeable future. We're considering how this will impact the affiliate channel.

By Sol Wilkinson

/ 9 Feb 2023

Google and Microsoft Go Head to Head in the Race to AI Search, but What Does It Mean for Affiliate Marketing?

Why the Content Creator House Crashed

The phenomenon took off in the early phases of the pandemic. Was it just a flash in the pan? Or can the concept be rebuilt?

By Neve Fear-Smith

/ 8 Feb 2023

Women Earn 28% Less Than Men Working in Partnership Marketing – How Do We Close The Gap?

Research shows a significant disparity between the earnings of men and women working in partnership marketing. Not only are women paid less, but they expect to earn less than men across the next 12 months.

By Sol Wilkinson

/ 7 Feb 2023

Women Earn 28% Less Than Men Working in Partnership Marketing – How Do We Close The Gap?

Super Bowl TV Spots Present Opportunities for Major Brand Collaborations, Inviting Affiliate Plays for the Post-Game

Marketing crossovers by Netflix and General Motors as well as Molson Coors and DraftKings could capture fan attention online.

By Jack Shute

/ 7 Feb 2023