Latest News

Your daily download on performance marketing, affiliate marketing and the creator economy, covering the news and ideas shaping the partnership economy.

Welcome to Hello Partner!

Were you re-directed from Talking Influence to Hello Partner? Don’t fret, you’re in the right place.

By Neve Fear-Smith, Sol Wilkinson and Matthew Wood

/ 17 Nov 2022

Is Programmatic Problematic?

Is programmatic problematic? Or could investing in the channel be the key to boosting brand awareness?

By Neve Fear-Smith

/ 17 Nov 2022

Global Investment Firm Carlyle to Acquire International Marketing Agency Incubeta

Carlyle Group agrees to acquire leading agency Incubeta, recent winners at the Global Performance Marketing Awards.

By Sol Wilkinson

/ 16 Nov 2022

Global Investment Firm Carlyle to Acquire International Marketing Agency Incubeta

Content Creators vs. Influencers

Content creators and influencers are an essential part of the digital economy. Both can help brands gain credibility and sell products.

By Guest Writer

/ 15 Nov 2022

Social Good: How To Use Your Channels To Reflect Your Values

Your brand is a perfect vehicle for bringing about positive change in your local community, and if there’s an issue that’s important to you, you’ve no doubt already tried numerous ways to spread the word about it.

By Guest Writer

/ 15 Nov 2022

Social Good: How To Use Your Channels To Reflect Your Values

Elon Musk is Changing the Pace of Twitter for Creators – For Better or For Worse?

Are you confused about Elon Musk’s plans for Twitter? If so, you’re not alone. The billionaire businessman has his fingers in many pies, so it’s not surprising

By Neve Fear-Smith

/ 14 Nov 2022

Elon Musk is Changing the Pace of Twitter for Creators – For Better or For Worse?

Publicis Groupe Announces Acquisition of VIVnetworks – To Be Integrated with Performance Platform CJ

The integration should present new opportunities for both global and regional brands and publishers to expand.

By Sol Wilkinson

/ 14 Nov 2022

Publicis Groupe Announces Acquisition of VIVnetworks – To Be Integrated with Performance Platform CJ

CIPIO.ai Fuels Growth Naming Influence Thought Leader Jason Falls EVP for Marketing

Author, podcaster, and award-winning strategist brings deep experience to expand community commerce marketing platform.

By Neve Fear-Smith

/ 14 Nov 2022

CIPIO.ai Fuels Growth Naming Influence Thought Leader Jason Falls EVP for Marketing

Video Content: To Infinity and Beyond - What Will Your Role be in the New Found World of Partnerships?

Indulge in this panel session from PI LIVE London 2022 featuring: Eve Hutchinson from Boohoo, Briony Sheard from Medicom, Robin Ward from LTK, and Sofia Charalambous from Harvey Nichols.

By Neve Fear-Smith

/ 14 Nov 2022

Video Content: To Infinity and Beyond - What Will Your Role be in the New Found World of Partnerships?

Video Content: The Only Way is OnlyFans - Or is it?

Straight from the Influencer Marketing Show London 2022 video vault. Hello Partner Journalist, Neve Fear-Smith, chats with industry legend, Dom Smales, to discover whether subscriptions could be the way forward for content creators.

By Neve Fear-Smith

/ 14 Nov 2022

Video Content: The Only Way is OnlyFans - Or is it?

Is Social Media Marketing like Online Dating?

Author: Sam Hess, Social Media manager at Cartwright Communications.

By Guest Writer

/ 11 Nov 2022

Is Social Media Marketing like Online Dating?

Instagram Introduces New ‘Finally Features’, But is Still Haunted by Suspension Setback

Head of Instagram announces new features to help creators, but the platform's recent outage still dominates the conversation.

By Sol Wilkinson

/ 10 Nov 2022

Instagram Introduces New ‘Finally Features’, But is Still Haunted by Suspension Setback