Latest News

✊ "We'll Be Relentless" Awin CEO Gives Update On Tracking Initiative

Plus, Honey co-founder responds to criticism & Agency Wins.

By Sol Wilkinson

/ 1 Apr 2025

“We’ll Be Relentless”: Adam Ross, CEO of Awin, Provides Update on CPI As Deadline Looms

Awin CEO discusses the challenges, successes, and progress with the CPI so far, as well as reactions from other networks.

By Sol Wilkinson

/ 1 Apr 2025

“We’ll Be Relentless”: Adam Ross, CEO of Awin, Provides Update on CPI As Deadline Looms

TikTok Shop Expands Operations into France, Germany and Italy With a Major Goal

TikTok Shop is pushing on with its expansion into Europe by launching operations in France, Germany and Italy.

By Sofia Aira

/ 1 Apr 2025

TikTok Shop Expands Operations into France, Germany and Italy With a Major Goal

Honey Co-Founder Responds to Backlash in Reddit AMA

Now working on his new venture Pie, the co-founder defended his former company in a long post.

By Sol Wilkinson

/ 1 Apr 2025

Honey Co-Founder Responds to Backlash in Reddit AMA

Influencer Marketers: Don’t Underestimate the Power of TikTok Shop

TikTok Shop has often been an overlooked contender in the e-commerce industry, yet it can potentially wield the most power of any social media store.

By Sofia Aira

/ 28 Mar 2025

“Each Market Has Its Own Nuances” Valeria Alesiani Talks Publisher Models, Full-funnel Activations, and AI

Insights from Rakuten Advertising's Dealmaker.

By Sol Wilkinson

/ 28 Mar 2025

“Each Market Has Its Own Nuances” Valeria Alesiani Talks Publisher Models, Full-funnel Activations, and AI

🚀 Google Gemini Canvas to Supercharge Influencer Marketing

This week's Influencer Insider looks at Community Notes, Gemini Canvas and EGC at Duolingo.

By Sofia Aira

/ 27 Mar 2025

“I’ve Never Seen a Year of So Much Change” Nick Fletcher Talks Google, Attribution, and afsrc=1

The industry is moving into new waters, bringing challenges and opportunities.

By Sol Wilkinson

/ 27 Mar 2025

“I’ve Never Seen a Year of So Much Change” Nick Fletcher Talks Google, Attribution, and afsrc=1

Agency Wins: MG OMD Secures Increased Investment from Two Major Brands

Other wins include: Influencer agency Relatable launching Libero across the Nordic region; AMP securing new fintech client; and WiredCo. to drive global growth for an Australian brand.

By Sol Wilkinson

/ 26 Mar 2025

Agency Wins: MG OMD Secures Increased Investment from Two Major Brands

YouTube Shorts Added to Google: The Rise in Social Search Is Changing Influencer Marketing

With the recent integration of YouTube Shorts into Google search desktop results, a unique opportunity has emerged for influencer marketers to harness the power of social search.

By Sofia Aira

/ 26 Mar 2025

YouTube Shorts Added to Google: The Rise in Social Search Is Changing Influencer Marketing

🏆 Are You a Top 30 Publisher?

Plus, highlights from Rakuten Dealmaker.

By Sol Wilkinson

/ 25 Mar 2025

What We Learned at Rakuten Advertising Dealmaker 2025

New forms of fraud, harsh truths for marketers, and huge changes to the landscape. This year’s show explored a host of significant themes.

By Sol Wilkinson

/ 25 Mar 2025

What We Learned at Rakuten Advertising Dealmaker 2025