Latest News

Sephora Hit the Marketing Jackpot by Partnering With Love on the Spectrum’s Tanner Smith

Brands can learn from Sephora’s heartwarming influencer marketing campaign with Love on the Spectrum star Tanner Smith.

By Sofia Aira

/ 8 Apr 2025

Sephora Hit the Marketing Jackpot by Partnering With Love on the Spectrum’s Tanner Smith

🚨 New M&A Activity in Affiliate Marketing

Plus, Reddit doubles down on performance ads.

By Sol Wilkinson

/ 8 Apr 2025

Monthly Top Line – March 2025

New hires, promotions, and movements from the previous month.

By Sol Wilkinson

/ 8 Apr 2025

Reddit Doubles Down on Performance Marketing Capabilities

The platform is markedly focused on strengthening its ad opportunities. But are advertisers interested?

By Sol Wilkinson

/ 8 Apr 2025

Reddit Doubles Down on Performance Marketing Capabilities

Market Movers: GrowthOps Australia Enters Voluntary Administration

Plus, WPP acquires InfoSum and Brunner acquires Rakuten’s Performance Solutions group.

By Sol Wilkinson

/ 8 Apr 2025

Market Movers: GrowthOps Australia Enters Voluntary Administration

Creator Truth Bombs: Busting Industry Myths at IMS USA

Christine Göös and MacKenzie Green offer some harsh turths and dispel illusions around creator marketing.

By Sol Wilkinson

/ 7 Apr 2025

Creator Truth Bombs: Busting Industry Myths at IMS USA

Algowatch: March Social Media Updates

Welcome to Algowatch, where we look at algorithm changes affecting social media platforms. Let’s delve into some of March's biggest updates.

By Sofia Aira

/ 7 Apr 2025

"65% of TikTok Purchases Are Unplanned," Dr. Nadia Morozova on the Psychology Behind Social Commerce

Dr. Morozova came back to Rakuten Dealmaker to keep us up to date with consumer psychology and the power of social media.

By Sol Wilkinson

/ 7 Apr 2025

"65% of TikTok Purchases Are Unplanned," Dr. Nadia Morozova on the Psychology Behind Social Commerce

The Independent Doubles Down on Creators by Launching Independent Studio Verticals

The Independent is doubling down on creators with the launch of Independent Studio, a vertical video media production.

By Sofia Aira

/ 4 Apr 2025

☄️TikTok Shop Makes Huge European Expansion

The return of Influencer Insider looks at the new Online Safety Act, the ongoing TikTok sale and a shocking content creator report.

By Sofia Aira

/ 3 Apr 2025

“It’s Getting Viewers Hooked”: The Quirks of Influencer Marketing in Spain

Welcome to the first instalment of Creator Compass. We'll examine influencer marketing in Europe, starting with Spain.

By Sofia Aira

/ 3 Apr 2025

“It’s Getting Viewers Hooked”: The Quirks of Influencer Marketing in Spain

JCPenney Selects VaynerMedia as Its Social and Influencer Marketing Partner

JCPenney, one of the USA’s largest fashion retailers, has announced that it will be partnering with VaynerMedia to work on its social and influencer marketing overhaul.

By Sofia Aira

/ 1 Apr 2025