Latest News

Meta to Test Community Notes Feature on Facebook, Instagram and Threads: What Influencer Marketers Should Know

Meta will be testing Community Notes, seen on X, on all of their major social media platforms, and the process will begin on the 18th of March.

By Sofia Aira

/ 25 Mar 2025

Meta to Test Community Notes Feature on Facebook, Instagram and Threads: What Influencer Marketers Should Know

How Google’s New Canvas AI Workspace Will Supercharge Influencer Marketing

Gemini, Google’s very own AI feature, has launched a brand-new AI-powered interactive workspace called Canvas.

By Sofia Aira

/ 25 Mar 2025

How Google’s New Canvas AI Workspace Will Supercharge Influencer Marketing

Nominations Open for Top 30 Publishers in North America

We’ll be celebrating the leading publishers, new and established, in North American affiliate marketing.

By Sol Wilkinson

/ 24 Mar 2025

Nominations Open for Top 30 Publishers in North America

Employee-Generated Content at Duolingo: A Playbook of Unhinged Social Media Success

Duolingo has one of the biggest and most engaged audiences online, and that can be credited to its use of employee-generated content.

By Sofia Aira

/ 24 Mar 2025

Employee-Generated Content at Duolingo: A Playbook of Unhinged Social Media Success

Google Faces EU Backlash Over Search and Play Store Practices

European regulators have again found Google prioritising its own products.

By Sol Wilkinson

/ 21 Mar 2025

Google Faces EU Backlash Over Search and Play Store Practices

💸 Will MrBeast Buy TikTok?

The return of Influencer Insider looks at the new Online Safety Act, the ongoing TikTok sale and a shocking content creator report.

By Sofia Aira

/ 20 Mar 2025

USPAs 2025 Shortlist Announced

Two categories need your vote!

By Newsdesk

/ 20 Mar 2025

Here Are the Best Ways to Use AI to Benefit Influencer Marketing

With AI gaining traction in all aspects of social media, it’s no surprise that agencies and brands are implementing it into influencer marketing.

By Sofia Aira

/ 20 Mar 2025

Here Are the Best Ways to Use AI to Benefit Influencer Marketing

Content Creation Is Still a ‘Side Hustle’ for an Astonishing 88% of Influencers

Influencer marketing spending reached over $24 billion in 2024, but the truth is that the creator economy is not as established as many brands believe.

By Sofia Aira

/ 18 Mar 2025

Content Creation Is Still a ‘Side Hustle’ for an Astonishing 88% of Influencers

🔥 Google is No Friend of Affiliate Marketing

Plus, the industry reacts to new browser extension policy.

By Sol Wilkinson

/ 18 Mar 2025

“Google Is No Friend of Affiliate Marketing” The Big GA4 Debate

Does affiliate marketing have a measurement problem?

By Sol Wilkinson

/ 18 Mar 2025

“Google Is No Friend of Affiliate Marketing” The Big GA4 Debate

JD Vance Confirms TikTok Will ‘Almost Certainly’ Be Sold Before Looming April Deadline

Despite not yet confirming a buyer, Vice-President JD Vance seems optimistic that TikTok will be sold by the looming deadline on the 5th of April.

By Sofia Aira

/ 18 Mar 2025

JD Vance Confirms TikTok Will ‘Almost Certainly’ Be Sold Before Looming April Deadline