InfluencerDB and Women Management Modelling Agency Think Models are the Original Influencers
By
Guest Writer
Published:
Last updated:
In a recent report by Influencer Intelligence in association with Econsultancy, the majority of consumers expressed a preference for influencers that create authentic content, with 90% of marketers also saying that proving authenticity is critical to the future of influencer marketing. Tania Debono, strategy director at Women Management told Adweek that “our goal is to be defined as thought leaders in the industry. We want to show that our models are not just the faces of these brands, but the influence behind the brand as well.”InfluencerDB’s technology helps spot fraud, bots and fake followers, which are some of the main concerns for brands. Jonathan Chanti, svp of global sales for the platform said InfluencerDB will also help the models “sell their talent more strategically” and work with brands to create innovative, authentic partnerships. In today’s world, where some of social media’s biggest influencers are models, the likes of Instagram has bought around a new era where models can quickly rise to the top, reaching super status. Models can be the most influential people when you look at the fashion, beauty and lifestyle industries because of who they are connected to and the nature of their career. Julie Singer, Women Management’s director of brand partnerships, thinks that models were influencers before the word even existed. She argues that models are the original influencers. “These models are truly global. Their audiences are global, and their relationships are global. So when you apply that global visibility, brand affinity, and association to social, you see a translation to following,” Chanti added.
Guest Writer
This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
All articlesMore in Influencer Marketing
See all
More from Guest Writer
See all
From our partners
Tradedoubler Launches Emna.ai to Boost Brands’ Visibility in AI Search
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
/
Designing Global Affiliate Programmes That Scale With Confidence
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
/
Beyond the Click: How Phonexa Is Redefining Performance Marketing in the UK
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
/
How Sage Is Rethinking Affiliate Marketing in B2B Software
Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.
/