In response to the recent controversy surrounding Chiara Ferragni's Christmas charity initiative, Italy's communications authority AGCOM has implemented stringent regulations aimed at enhancing transparency in social media posts by celebrities with substantial online followings.

Ferragni, a prominent fashion influencer boasting almost 30 million Instagram followers, faced a hefty fine of over 1 million euros ($1.10 million) from Italy's antitrust agency for the lack of clarity in her Christmas charity campaign. 

In light of this incident, AGCOM has approved new rules that will initially apply to influencers posting in Italian and collaborating with Italian brands, possessing over 1 million followers.

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