News Outlet Giant Freakin’ Robot Shuts Down Amidst Google Troubles
The publisher primarily relied on programmatic advertising and very occasionally affiliate links. Google algorithm changes tanked the site’s visibility and in turn, its revenue.
Read about the latest trends in performance marketing from staples including programmatic, data and search to emerging strategies on performance OOH, CTV and the convergence of brand and performance.
The publisher primarily relied on programmatic advertising and very occasionally affiliate links. Google algorithm changes tanked the site’s visibility and in turn, its revenue.
A focus on robust tracking, GA4 reporting, and fighting affiliate fraud are all on the agenda for the platform.
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We caught up with Head of Business Development, Richard Draper, to learn more about how affiliate marketing can be a force for good in the world.