As technology advances, so do marketing strategies. With the advent of Web 3 and digital wallets, it’s time for brands to consider how they can use upcoming technologies to
Consumers are spending a significant portion of their time on the open internet, yet many marketing budgets are still funnelled into walled gardens. These are powerful platforms that earn a
GA4 is the fourth major release of Google Analytics and the newest iteration of the free measurement platform. Unlike previous releases, it’s an entirely new platform that will enhance
When I was presented with the opportunity to speak with Adam Singolda, Founder and CEO of Taboola, I obviously jumped at the chance. Taboola is widely recognised as being the world’s leading content discovery and distribution platform, and Adam is responsible for the creation of this.
The Origin Trials for Google’s Privacy Sandbox are well underway, and the industry is patiently awaiting the conclusions. With so much of the internet dependent on interactions with Google’s platform, the Origin Trials results have the potential to shape the future of the open web.
Conversations surrounding Artificial Intelligence (AI) and Machine Learning (ML) have been taking place for years, and it’s undeniable that they have brought about severe misconceptions and, well, drama.
