Consumers are spending a significant portion of their time on the open internet, yet many marketing budgets are still funnelled into walled gardens. These are powerful platforms that earn a
GA4 is the fourth major release of Google Analytics and the newest iteration of the free measurement platform. Unlike previous releases, it’s an entirely new platform that will enhance
When I was presented with the opportunity to speak with Adam Singolda, Founder and CEO of Taboola, I obviously jumped at the chance. Taboola is widely recognised as being the world’s leading content discovery and distribution platform, and Adam is responsible for the creation of this.
The Origin Trials for Google’s Privacy Sandbox are well underway, and the industry is patiently awaiting the conclusions. With so much of the internet dependent on interactions with Google’s platform, the Origin Trials results have the potential to shape the future of the open web.
Conversations surrounding Artificial Intelligence (AI) and Machine Learning (ML) have been taking place for years, and it’s undeniable that they have brought about severe misconceptions and, well, drama.
More than 200,000 subscribers left Netflix during the first quarter of 2022. Its revenue is falling, and the company is shedding employees to compensate. All of this is happening
With the amount of talk we hear about privacy and tracking changes, it’s becoming tempting to block out the noise, so to speak. For a long time it felt, for some, as if there was a lot more talk than action.
At a time when the impending demise of third-party cookies is expected to increase fragmentation across the digital advertising supply chain, ad tech fee transparency has never been more important for brands looking to maximise ad spend.
There are many factors weighing heavily on marketers as they look at their 2022 investment plans. In the search for reliable performance and brand safety, retail media has become an
These days, it’s hard to go a few hours without hearing something about attribution. And rightly so, as the conversation about proper attribution and how this will continue in
Programmatic’s promise was to bring efficiency to digital advertising, but the ecosystem can still be hampered by fragmentation and laborious processes. With the average number of supply side-platforms
