Performance Marketing - Hello Partner (Page 26)

Publicis Groupe Acquires MarTech Company Yieldify

The London-based MarTech company will provide onsite personalisation and more to help expand Epsilon’s presence in the mid-market.

By Sol Wilkinson

/ 5 Jan 2023

Publicis Groupe Acquires MarTech Company Yieldify

In Conversation with Sohail Khan: “First-party data is the key to future-proofing your performance marketing”

Sohail Khan suggests how to future-proof your performance marketing across the next five years, why you should lean into partnerships, and why customer engagement platforms are the next big thing.

By Sol Wilkinson

/ 16 Dec 2022

In Conversation with Sohail Khan: “First-party data is the key to future-proofing your performance marketing”

Over 50% Of Marketers at Risk of Facing Fines for Breaching GDPR Requirements

In a recent survey, more than half of marketers state they do not have a Consent Management Platform, and many are confused about privacy policy. The repercussions could be ruinous.

By Sol Wilkinson

/ 6 Dec 2022

Over 50% Of Marketers at Risk of Facing Fines for Breaching GDPR Requirements

The Monthly Top Line – November 2022

What was once the ‘Movers and Shakers’ feature on PerformanceIN is now the Monthly Top Line, served to you by Hello Partner.

By Neve Fear-Smith

/ 30 Nov 2022

Video Content: How to Get Your Performance Teams to Respect Influencer Marketing

Lauren Mcfarland from Journey Further spoke at the Influencer Marketing Show London about how to break down the barriers between your performance and influencer teams.

By Neve Fear-Smith

/ 28 Nov 2022

Video Content: How to Get Your Performance Teams to Respect Influencer Marketing

The Yellow Brick Road to Successful Human Touch

Alongside automation and tech advances, empathy is the essential tool for building brand trust.

By Sol Wilkinson

/ 24 Nov 2022

The Yellow Brick Road to Successful Human Touch

Is Programmatic Problematic?

Is programmatic problematic? Or could investing in the channel be the key to boosting brand awareness?

By Neve Fear-Smith

/ 17 Nov 2022

Global Investment Firm Carlyle to Acquire International Marketing Agency Incubeta

Carlyle Group agrees to acquire leading agency Incubeta, recent winners at the Global Performance Marketing Awards.

By Sol Wilkinson

/ 16 Nov 2022

Global Investment Firm Carlyle to Acquire International Marketing Agency Incubeta

Publicis Groupe Announces Acquisition of VIVnetworks – To Be Integrated with Performance Platform CJ

The integration should present new opportunities for both global and regional brands and publishers to expand.

By Sol Wilkinson

/ 14 Nov 2022

Publicis Groupe Announces Acquisition of VIVnetworks – To Be Integrated with Performance Platform CJ

Google’s ‘Helpful Content’ Update – SEO-pocalypse, or Business as Usual?

New Google updates usually arrive with a reckoning, but is this one actually better for SEO?

By Sol Wilkinson

/ 7 Sep 2022

Google’s ‘Helpful Content’ Update – SEO-pocalypse, or Business as Usual?

Deep Dive: A Fresh Look at the Funnel

Is the marketing funnel becoming obsolete in the modern world?

By Niamh Butler-Walton

/ 5 Sep 2022

Rewards Programmes and Web 3 – Driving ‘Brand Valuable’ Behaviour and Loyalty

As technology advances, so do marketing strategies. With the advent of Web 3 and digital wallets, it’s time for brands to consider how they can use upcoming technologies to

By Guest Writer

/ 17 Aug 2022