Performance Marketing - Hello Partner (Page 26)

“It provides something deeper than just commercial relationships”: Blue Light Card on The Performance Marketing Awards

Ross Hall-Galley, Commercial Director at Blue Light Card, sits down with Hello Partner to explain why he believes the Performance Marketing Awards gives the industry a “deeper relationship.”

By Jack Shute

/ 9 May 2023

“It provides something deeper than just commercial relationships”: Blue Light Card on The Performance Marketing Awards

Monthly Top Line – April 2023

April has seen an exciting array of C-suite shuffles, promising promotions, and expansions into new markets.

By Sol Wilkinson

/ 28 Apr 2023

PI LIVE Europe 2023 Tickets are Now Available

Secure your pass to profitable partnerships now – at the best possible price.

By Sol Wilkinson

/ 26 Apr 2023

PI LIVE Europe 2023 Tickets are Now Available

Meta Plans to Release Generative AI Tools for Ad Creation By December 2023

Following a rocky 2022, it appears that Meta has returned its gaze back to ad revenue. Its AI tech developments promise to revolutionise digital marketing, but how likely are they to take off?

By Sol Wilkinson

/ 6 Apr 2023

Meta Plans to Release Generative AI Tools for Ad Creation By December 2023

Showcasing Groundbreaking Innovation: PMA Shortlist 2023 Announced

Hello Partner can now reveal the shortlist cohort for the Performance Marketing Awards 2023.

By Neve Fear-Smith

/ 6 Apr 2023

Showcasing Groundbreaking Innovation: PMA Shortlist 2023 Announced

No Relationship, No Revenue: Best Practice for Collecting First-party Data

It’s no secret that first-party data is about to play a very significant role in marketers’ lives. But what are the best ways to access this data?

By Sol Wilkinson

/ 5 Apr 2023

No Relationship, No Revenue: Best Practice for Collecting First-party Data

Replay: Channel Gambling - What Will You Take a Chance on With Your Budgeting This Year?

Watch our webinar to explore how brand marketers can best bet their budgets in the year ahead. Taking a look into the key trends in spending, this webinar will also teach you what channel is the most reliable, and where industry leaders are betting their budgets when times are tight.

By Jack Shute

/ 30 Mar 2023

Replay: Channel Gambling - What Will You Take a Chance on With Your Budgeting This Year?

Microsoft Partners with Channel 4, While Netflix Considers Independence

Microsoft's Xandr and Channel 4 enter a partnership that reflects both companies' interests in data and performance-driven solutions, which have been ramping up in the past few months. Meanwhile, Netflix is reportedly contemplating whether to build its own ad tech solution.

By Sol Wilkinson

/ 17 Mar 2023

Microsoft Partners with Channel 4, While Netflix Considers Independence

Pre-register Now for the Biggest and Best PI LIVE Yet!

Save 20% on your ticket by pre-registering for the exciting return of PI LIVE Europe.

By Sol Wilkinson

/ 15 Mar 2023

Pre-register Now for the Biggest and Best PI LIVE Yet!

UK Introduces New Data Privacy Laws – How Will This Affect Marketers?

The Data Protection and Digital Information Bill proposes a loosening of GDPR’s data privacy laws. But this arrives at a time when behavioural marketing is in a state of flux, facing an uncertain fate.

By Sol Wilkinson

/ 9 Mar 2023

UK Introduces New Data Privacy Laws – How Will This Affect Marketers?

International Women’s Day Drives Revenue for Women’s Wellness Brands

Making the most of global holidays can be a valuable strategy for performance marketers, but the real value lies within authenticity.

By Sol Wilkinson

/ 8 Mar 2023

International Women’s Day Drives Revenue for Women’s Wellness Brands

ICO Issues £125,000 Fine to Performance Marketing Network for Privacy Breach

Monetise Media Limited has been delivered a large penalty for malpractice. Marketers must take this case as a reminder to stay on top of GDPR and PECR regulations.

By Sol Wilkinson

/ 16 Feb 2023

ICO Issues £125,000 Fine to Performance Marketing Network for Privacy Breach