Highlights from this month's moves, hires, and promotions. One streaming titan steps down, one agency expands its position in a crucial market, and two performance platforms see new CEOs climb up the ladder.
With a mixture of engaging video content, cheap ads, a booming influencer market, and a purchase-ready audience, the short video platform believes it has the perfect recipe for a sales success.
Having grown into an industry leader in the partnership space, Admitad has now announced that it will be launching a new parent company, ‘Mitgo’, so that the performance marketing platform can focus on developing independently.
Despite an overall increase in marketing spend, the IPA Bellwether Report covering Q4 2022 leaves marketers cautious during times of economic crisis and OOH uncertainty.
An in-depth look at the retail media ecosystem, and why this channel is essential for digital marketing success in 2023, as we await the slow death of third-party cookies.
Sohail Khan suggests how to future-proof your performance marketing across the next five years, why you should lean into partnerships, and why customer engagement platforms are the next big thing.
In a recent survey, more than half of marketers state they do not have a Consent Management Platform, and many are confused about privacy policy. The repercussions could be ruinous.
Lauren Mcfarland from Journey Further spoke at the Influencer Marketing Show London about how to break down the barriers between your performance and influencer teams.
