Performance Marketing - Hello Partner (Page 28)

Netflix’s Planned Adoption of AVOD Points to Wider Trend Across Streaming Services

More than 200,000 subscribers left Netflix during the first quarter of 2022. Its revenue is falling, and the company is shedding employees to compensate. All of this is happening

By Guest Writer

/ 23 Jun 2022

Netflix’s Planned Adoption of AVOD Points to Wider Trend Across Streaming Services

A Deep Dive Into Tracking Changes – What’s New and How Does it Affect You?

With the amount of talk we hear about privacy and tracking changes, it’s becoming tempting to block out the noise, so to speak. For a long time it felt, for some, as if there was a lot more talk than action.

By Niamh Butler-Walton

/ 3 May 2022

A Deep Dive Into Tracking Changes – What’s New and How Does it Affect You?

Supply Path Optimisation: Why Ad Tech Cost Transparency is Key for Brands

At a time when the impending demise of third-party cookies is expected to increase fragmentation across the digital advertising supply chain, ad tech fee transparency has never been more important for brands looking to maximise ad spend.

By Guest Writer

/ 11 Apr 2022

Supply Path Optimisation: Why Ad Tech Cost Transparency is Key for Brands

How Retail Media Can Diversify and Improve the Digital Shelf

There are many factors weighing heavily on marketers as they look at their 2022 investment plans. In the search for reliable performance and brand safety, retail media has become an

By Guest Writer

/ 6 Apr 2022

How Retail Media Can Diversify and Improve the Digital Shelf

Don’t Obsess Over ‘Brand Trust’: Alone – It’s Just Another Pointless Metric

This is not a plea to abandon trust. Rather a call to acknowledge the complexity of scaling trust with customers in this era of fragmentation.

By Guest Writer

/ 29 Mar 2022

WTF is Probabilistic Attribution?

These days, it’s hard to go a few hours without hearing something about attribution. And rightly so, as the conversation about proper attribution and how this will continue in

By Niamh Butler-Walton

/ 10 Mar 2022

WTF is Header Bidding?

Programmatic’s promise was to bring efficiency to digital advertising, but the ecosystem can still be hampered by fragmentation and laborious processes. With the average number of supply side-platforms

By Guest Writer

/ 7 Mar 2022

Deep Dive: How is the Fintech Industry Shaking Up Performance Marketing?

With the continued rise of card-linked offers (CLO) and the development of apps providing more ways for consumers to manage their finances, what will incentive partnerships bring to the space in 2022?

By Niamh Butler-Walton

/ 28 Feb 2022

Deep Dive: How is the Fintech Industry Shaking Up Performance Marketing?

Just Done It: How Nike’s First-Party Data Strategy Can Inspire Brand Marketers

“The idea that the harder you work, the better you’re going to be is just garbage. The greatest improvement is made by the man or woman who works more intelligently.” - Bill Bowerman, Founder of Nike

By Guest Writer

/ 24 Feb 2022

A New Strategy for Attribution in the Privacy-First Internet

Digital marketing is facing a seismic shift with the old methods of tracking media campaigns via cookies coming to an end. In this new privacy-first era, the question is

By Guest Writer

/ 21 Feb 2022

A New Strategy for Attribution in the Privacy-First Internet

What Does the Future of the QR Code Look Like?

The Superbowl took place on 13th February - the annual event gives celebrities, brands and marketers the opportunity to showcase themselves, and this year we saw hugely innovative utilisation of this…

By Niamh Butler-Walton

/ 16 Feb 2022

What Does the Future of the QR Code Look Like?

WTF Is Web 3 and What Does It Mean for Performance Marketing?

Talks and speculations about Web 3 or Web 3.0 are raging. Web 3.0 is a new concept of the internet, which will be based on decentralisation, and less

By Guest Writer

/ 11 Feb 2022

WTF Is Web 3 and What Does It Mean for Performance Marketing?