Influencer Marketing

Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.

SoFire’s Hot Campaigns: Gillian Anderson Becomes Chief Compliments Officer of M&S

Gillian Anderson is the new face of M&S in a fantastic new spring campaign.

By Sofia Aira

/ 11 Mar 2026

SoFire’s Hot Campaigns: Gillian Anderson Becomes Chief Compliments Officer of M&S

Bath & Body Works Increases Investment in Influencers by Astonishing Number

Bath & Body Works is dramatically increasing its investment in creator and influencer partnerships.

By Sofia Aira

/ 10 Mar 2026

Bath & Body Works Increases Investment in Influencers by Astonishing Number

“The Best Entries Had So Much Passion” Judge Laura Donadio’s Advice to GIMA Applicants in 2026

I caught up with Laura Donadio to talk about her experience as a GIMA judge last year, and what advice she’s giving to applicants.

By Sofia Aira

/ 10 Mar 2026

“The Best Entries Had So Much Passion” Judge Laura Donadio’s Advice to GIMA Applicants in 2026

Gen Z Founders: Carolyn McMurray on Building a Copywriting Community of 2,500 Gen Zs

Word Tonic Copywriting Community's Carolyn McMurray has taken a different approach to being a founder: embracing the Gen Z vibes.

By Sofia Aira

/ 9 Mar 2026

Gen Z Founders: Carolyn McMurray on Building a Copywriting Community of 2,500 Gen Zs

Is Google Dead? Study Finds Consumers are Choosing TikTok as a Search Engine

A new Adobe report has revealed that nearly half of US consumers (49%) now use TikTok as a search engine.

By Sofia Aira

/ 5 Mar 2026

Is Google Dead? Study Finds Consumers are Choosing TikTok as a Search Engine

The Global Influencer Marketing Awards are Back for 2026: Enter Now

The Global Influencer Marketing Awards will be returning with a flashy new rebrand this September.

By Sofia Aira

/ 3 Mar 2026

The Global Influencer Marketing Awards are Back for 2026: Enter Now

Gen Z Founders: How a Greek Summer Started Isobel Dolan’s WANT-ID

Isobel Dolan founded WANT-ID with the core value of turning athletes into more than names on a roster, but what does that actually look like?

By Sofia Aira

/ 3 Mar 2026

Gen Z Founders: How a Greek Summer Started Isobel Dolan’s WANT-ID

SoFire’s Hot Campaigns: Gemma Collins Becomes Iconic UK Creative Director of Canva

By Sofia Aira

/ 26 Feb 2026

SoFire’s Hot Campaigns: Gemma Collins Becomes Iconic UK Creative Director of Canva

"Sometimes family is who we find along the way” Elissa Wardrop on Her Viral IKEA Punch the Monkey Campaign

From a 9-minute editing window to a message about found family, Wardrop takes us behind the viral Punch campaign.

By Sofia Aira

/ 25 Feb 2026

"Sometimes family is who we find along the way” Elissa Wardrop on Her Viral IKEA Punch the Monkey Campaign

Gen Z Founders: How ZEO Dylan Huey Turned From Teen Content Creator to Business Owner at 22

Gen Z Founder Dylan Huey has never taken the leap from a 9-5 to a business owner: he’s always been on his own entrepreneurial path.

By Sofia Aira

/ 24 Feb 2026

Gen Z Founders: How ZEO Dylan Huey Turned From Teen Content Creator to Business Owner at 22

SoFire’s Hot Campaigns: MAC’s Valentine’s Creator Collab Stole the Beauty Industry’s Hearts

MAC Cosmetics UK & Ireland tapped into that energy with a creator-led lip kit collab designed to capture two distinct internet aesthetics.

By Sofia Aira

/ 17 Feb 2026

SoFire’s Hot Campaigns: MAC’s Valentine’s Creator Collab Stole the Beauty Industry’s Hearts

TikTok Joins EASA to Help Advance Responsible Advertising in Europe

TikTok has joined the European Advertising Standards Alliance as a digital member, strengthening its commitment to responsible advertising.

By Sofia Aira

/ 16 Feb 2026

TikTok Joins EASA to Help Advance Responsible Advertising in Europe