Influencer Marketing

Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.

Ranking The Devil Wears Prada 2’s Brand Collabs: Who is Runway's It Girl?

Meryl Streep isn’t the only iconic thing to be returning to The Devil Wears Prada 2: let’s talk about brand collabs.

By Sofia Aira

/ 28 Apr 2026

Nike Debuts London Marathon Campaign Following Boston Ad Backlash

By Sofia Aira

/ 27 Apr 2026

Nike Debuts London Marathon Campaign Following Boston Ad Backlash

One Year Ago, Unilever CEO Swore to Hire ‘20x More Influencers.’ Did It Deliver on That Promise?

One year ago, Unilever’s CEO Fernando Fernandez announced that he would be hiring “20 times the amount of influencers” in a new marketing strategy.

By Sofia Aira

/ 27 Apr 2026

One Year Ago, Unilever CEO Swore to Hire ‘20x More Influencers.’ Did It Deliver on That Promise?

Why are AI Influencers Pretending to be at Coachella this year?

This year, a number of AI influencers have been generating content appearing to be at Coachella 2026.

By Sofia Aira

/ 21 Apr 2026

Why are AI Influencers Pretending to be at Coachella this year?

American Eagle Returns with Fresh Sydney Sweeney Campaign after Previous Backlash

American Eagle has returned with Sydney Sweeney for a brand new 'Syd for short' campaign, which appears uncontroversial so far.

By Sofia Aira

/ 15 Apr 2026

American Eagle Returns with Fresh Sydney Sweeney Campaign after Previous Backlash

Coachella Brand Houses Are the New Norm… So Who Did It Best in 2026?

Let's dive into the brand houses that brought the most to Coachella 2026.

By Sofia Aira

/ 14 Apr 2026

Ranked: The Best Brand Activations That Defined Coachella 2026

Here's my official ranking of the best Coachella 2026 brand activations that continue to up the game!

By Sofia Aira

/ 13 Apr 2026

OG Influencers Miss Coachella After Claims They Were Kicked off of Brand Trip They Pitched

OG Influencers Lucy and Lydia claim they missed out on Coachella due to being removed from a brand trip they originally pitched.

By Sofia Aira

/ 13 Apr 2026

Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators

Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.

By Sofia Aira

/ 8 Apr 2026

Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators

Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget

Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.

By Sofia Aira

/ 8 Apr 2026

Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget

Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs

Having written multiple award-winning submissions, Joele Forrester has helped secure major wins for the agency and its leadership team.

By Sofia Aira

/ 8 Apr 2026

Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs