Influencer Marketing

Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.

The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition

Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.

By Sofia Aira

/ 15 May 2026

The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition

The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators

For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.

By Sofia Aira

/ 13 May 2026

The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators

New Report Finds Shocking Amount of Influencer Brand Deals That End After One Post

A new report finds nearly two-thirds of creator partnerships in the US are still one-off collaborations.

By Sofia Aira

/ 13 May 2026

TikTok Launches Ad-Free Subscriptions in the UK. Should Influencers be Worried?

TikTok is bringing its ad-free subscription model to the UK.

By Sofia Aira

/ 12 May 2026

TikTok Launches Ad-Free Subscriptions in the UK. Should Influencers be Worried?

Sprout Social Report Reveals Best Time to Post on Social Media in the UK in 2026

New data from Sprout Social, based on more than 230 million UK-specific engagements, reveals the best posting times.

By Sofia Aira

/ 6 May 2026

Sprout Social Report Reveals Best Time to Post on Social Media in the UK in 2026

diVine: Vine Has Returned After Nine Years, but Why Is Nobody Talking About It?

The relaunch of Vine, diVine, comes nearly a decade after Twitter shut the platform down in 2017.

By Sofia Aira

/ 6 May 2026

diVine: Vine Has Returned After Nine Years, but Why Is Nobody Talking About It?

Omnicom’s Creo Unveils Agentic AI Tool for Brand-Influencer Content Compliance

Omnicom Media Group is doubling down on AI-driven influencer marketing, as its specialist unit Creo launches a new agentic AI tool designed to automatically refine creator content to meet

By Sofia Aira

/ 30 Apr 2026

Ranking The Devil Wears Prada 2’s Brand Collabs: Who is Runway's It Girl?

Meryl Streep isn’t the only iconic thing to be returning to The Devil Wears Prada 2: let’s talk about brand collabs.

By Sofia Aira

/ 28 Apr 2026

Nike Debuts London Marathon Campaign Following Boston Ad Backlash

By Sofia Aira

/ 27 Apr 2026

Nike Debuts London Marathon Campaign Following Boston Ad Backlash

One Year Ago, Unilever CEO Swore to Hire ‘20x More Influencers.’ Did It Deliver on That Promise?

One year ago, Unilever’s CEO Fernando Fernandez announced that he would be hiring “20 times the amount of influencers” in a new marketing strategy.

By Sofia Aira

/ 27 Apr 2026

One Year Ago, Unilever CEO Swore to Hire ‘20x More Influencers.’ Did It Deliver on That Promise?

Why are AI Influencers Pretending to be at Coachella this year?

This year, a number of AI influencers have been generating content appearing to be at Coachella 2026.

By Sofia Aira

/ 21 Apr 2026

Why are AI Influencers Pretending to be at Coachella this year?