Influencer Marketing

Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.

YouTube Affiliate Marketing Booms as Disclosure Standards Continue to Lag, New Research Finds

New academic research suggests that while affiliate marketing is booming, ad disclosure continues to lag.

By Sofia Aira

/ 4 Jun 2026

YouTube Affiliate Marketing Booms as Disclosure Standards Continue to Lag, New Research Finds

The Sidemen Changed the Creator Economy. Can it Survive Without KSI?

From 2013 to 2026, the seven-member Sidemen collective grew from a YouTube channel into a content empire.

By Sofia Aira

/ 3 Jun 2026

The Sidemen Changed the Creator Economy. Can it Survive Without KSI?

TikTok’s New Feature Lets Users Book Trips Straight From Creator Videos

TikTok is stepping up its travel commerce game with a new in-app travel booking feature.

By Sofia Aira

/ 28 May 2026

TikTok’s New Feature Lets Users Book Trips Straight From Creator Videos

SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering

Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.

By Sofia Aira

/ 20 May 2026

SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering

Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy

Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.

By Sofia Aira

/ 18 May 2026

Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy

Why Brands Are Still Undervaluing YouTube Creator Partnerships

While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.

By Sofia Aira

/ 18 May 2026

Why Brands Are Still Undervaluing YouTube Creator Partnerships

The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition

Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.

By Sofia Aira

/ 15 May 2026

The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition

The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators

For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.

By Sofia Aira

/ 13 May 2026

The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators

New Report Finds Shocking Amount of Influencer Brand Deals That End After One Post

A new report finds nearly two-thirds of creator partnerships in the US are still one-off collaborations.

By Sofia Aira

/ 13 May 2026

TikTok Launches Ad-Free Subscriptions in the UK. Should Influencers be Worried?

TikTok is bringing its ad-free subscription model to the UK.

By Sofia Aira

/ 12 May 2026

TikTok Launches Ad-Free Subscriptions in the UK. Should Influencers be Worried?

Sprout Social Report Reveals Best Time to Post on Social Media in the UK in 2026

New data from Sprout Social, based on more than 230 million UK-specific engagements, reveals the best posting times.

By Sofia Aira

/ 6 May 2026

Sprout Social Report Reveals Best Time to Post on Social Media in the UK in 2026

diVine: Vine Has Returned After Nine Years, but Why Is Nobody Talking About It?

The relaunch of Vine, diVine, comes nearly a decade after Twitter shut the platform down in 2017.

By Sofia Aira

/ 6 May 2026

diVine: Vine Has Returned After Nine Years, but Why Is Nobody Talking About It?