Influencer Marketing

Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.

How Dani Roberts's Purple Goat is Auditing Cannes Lions for a More Inclusive Creator Future

Dani Roberts, Campaigns Director at Purple Goat Agency, discussed how the creator economy is moving toward performance-driven inclusion.

By Sofia Aira

/ 1 Jul 2026

How Dani Roberts's Purple Goat is Auditing Cannes Lions for a More Inclusive Creator Future

Found’s Natalie Patel on Navigating the Next Era of Marketing at Cannes

At Cannes Lions 2026, we caught up with Natalie Patel, Managing Director of search performance agency Found.

By Sofia Aira

/ 30 Jun 2026

Found’s Natalie Patel on Navigating the Next Era of Marketing at Cannes

Notes from Cannes Lions 2026: Creators Run the Show

This year at Cannes Lions 2026, creators ran the show.

By Sofia Aira

/ 26 Jun 2026

Notes from Cannes Lions 2026: Creators Run the Show

Cannes Lions 2026: System1’s Andrew Tindall Launches Creator Effectiveness Playbook with WPP and TikTok

Live at Cannes Lions 2026, System1’s Andrew Tindall just launched the Creator Effectiveness Playbook.

By Sofia Aira

/ 25 Jun 2026

Cannes Lions 2026: System1’s Andrew Tindall Launches Creator Effectiveness Playbook with WPP and TikTok

Cannes Lions 2026: Disrupt Marketing Launches the Genuine Influence Index to Tackle Vanity Metrics

Yesterday at Cannes Lions, Disrupt Marketing announced the Genuine Influence Index at their Villa Brunch.

By Sofia Aira

/ 25 Jun 2026

Cannes Lions 2026: Disrupt Marketing Launches the Genuine Influence Index to Tackle Vanity Metrics

BREAKING: TikTok Announces New Symphony Agent AI and Custom Creator Network at Cannes Lions 2026

TikTok has just announced a brand new AI tool, Symphony Agent, and a Custom Creator Network at Cannes Lions.

By Sofia Aira

/ 22 Jun 2026

BREAKING: TikTok Announces New Symphony Agent AI and Custom Creator Network at Cannes Lions 2026

Breaking: The Global Influencer Marketing Awards Shortlist is LIVE for 2026

The Global Influencer Marketing Awards 2026 shortlist has officially landed!

By Sofia Aira

/ 18 Jun 2026

Breaking: The Global Influencer Marketing Awards Shortlist is LIVE for 2026

The Global Influencer Marketing Awards 2026 Kicks Off with a Shortlist Brunch

The Global Influencer Marketing Awards is unveiling a brand-new addition to the 2026 programme: the Shortlist Networking Brunch.

By Sofia Aira

/ 15 Jun 2026

The Global Influencer Marketing Awards 2026 Kicks Off with a Shortlist Brunch

SoFire’s Hot Campaigns: How an M&S Product Development Director Built a Viral TikTok Account

Kathryn Turner's TikTok account has already accumulated nearly 50k followers in less than a month.

By Sofia Aira

/ 8 Jun 2026

Meta Quietly Releases New Forum Reddit-Style App: What it Means for Influencer Marketing

Meta has quietly introduced a new Reddit-style standalone app called Forum, designed with community in mind.

By Sofia Aira

/ 4 Jun 2026

Meta Quietly Releases New Forum Reddit-Style App: What it Means for Influencer Marketing

YouTube Affiliate Marketing Booms as Disclosure Standards Continue to Lag, New Research Finds

New academic research suggests that while affiliate marketing is booming, ad disclosure continues to lag.

By Sofia Aira

/ 4 Jun 2026

YouTube Affiliate Marketing Booms as Disclosure Standards Continue to Lag, New Research Finds

The Sidemen Changed the Creator Economy. Can it Survive Without KSI?

From 2013 to 2026, the seven-member Sidemen collective grew from a YouTube channel into a content empire.

By Sofia Aira

/ 3 Jun 2026

The Sidemen Changed the Creator Economy. Can it Survive Without KSI?