Creator Economy - Hello Partner (Page 41)

Week in Review: The Truth Behind Creator Content ROI and the Virtual Influencer Takeover

Everything you might have missed from the past week in influencer marketing and the creator economy.

By Jack Shute

/ 15 Sep 2023

Week in Review: The Truth Behind Creator Content ROI and the Virtual Influencer Takeover

Size Does Matter: Macro-Influencers Come Out on Top on TikTok

A recent study indicates that TikTok is providing brands with the best value for their investments.

By Jack Shute

/ 7 Sep 2023

Size Does Matter: Macro-Influencers Come Out on Top on TikTok

Week in Review: The Problem With TikTok Search Ads

Everything you might have missed from the past week in influencer marketing and the creator economy.

By Jack Shute

/ 1 Sep 2023

Week in Review: The Problem With TikTok Search Ads

Inspiring Innovation: Unveiling the First Wave of the IMS Europe 2023 Agenda

Dive into the new list of insightful, cutting edge sessions we have in store for you at the Influencer Marketing Show this year.

By Newsdesk

/ 30 Aug 2023

OnlyFans Users Spent $5.6 Billion on Creator Content in Last Year

Content creators took home almost $4.5 billion of the total sum, relying on its subscription model and services to generate an income.

By Jack Shute

/ 25 Aug 2023

OnlyFans Users Spent $5.6 Billion on Creator Content in Last Year

YouTube Reveals Groundbreaking AI Music Principles

YouTube shares AI music Principles for partnering with the music industry on AI technology and launches YouTube Music AI Incubator.

By Jack Shute

/ 24 Aug 2023

YouTube Reveals Groundbreaking AI Music Principles

Creator Pay Debate: Amazon Offers Influencers $25 for Videos

Amazon's bid to amplify its TikTok-Style shopping feed has caused some controversies, with creators saying the rates are too low for their work.

By Jack Shute

/ 22 Aug 2023

What We Learnt From UK Black Pride’s Authentic Partnerships With NYX and TikTok

UK Black Pride provided some great examples of how brands can achieve authentic activism.

By Jack Shute

/ 21 Aug 2023

What We Learnt From UK Black Pride’s Authentic Partnerships With NYX and TikTok

From Lyrics to Likes: Crafting Content with Strategic Music Licensing

Lessons from IMS NYC 2023 on how to best approach the world of music and licensing to find a groove with your audience.

By Sol Wilkinson

/ 18 Aug 2023

From Lyrics to Likes: Crafting Content with Strategic Music Licensing

Week in Review: Mavrck Report Reveals Shifts in Creator Pay

Everything you might have missed from the past week in partnership marketing.

By Jack Shute

/ 18 Aug 2023

Week in Review: Mavrck Report Reveals Shifts in Creator Pay

The Unravelling of Threads: Meta’s New App Sees Dramatic Drop In Engagement

Meta's latest app sees a 79% decline in daily active users, leaving creators, users, and marketers asking: “Is Threads already over before it even really started?”

By Jack Shute

/ 16 Aug 2023

Economic Storms Ahead? Four Steps to Future-Proofing Your Influencer Marketing Strategies

Lessons on how to approach influencer marketing in a smart and sustainable way to ensure success down the road.

By Sol Wilkinson

/ 11 Aug 2023

Economic Storms Ahead? Four Steps to Future-Proofing Your Influencer Marketing Strategies