Creator Economy - Hello Partner (Page 42)

Let's BeReal - the Trending App is Struggling Without Monetisation and Branded Content Creation

With such a drastic rise and fall, users and investors are wondering what BeReal has done wrong. Maybe it can find a solution - let’s take a deep dive into how BeReal could make it to 2024…

By Jack Shute

/ 27 Feb 2023

Everything You Need to Know About TikTok’s Creativity Program Beta: A New Way to Monetise Content

TikTok is further establishing itself as the go-to creator-friendly platform with the launch of a new programme to provide more revenue opportunities for creators.

By Jack Shute

/ 24 Feb 2023

Everything You Need to Know About TikTok’s Creativity Program Beta: A New Way to Monetise Content

“I would love to see more platforms reaching out and uplifting creators who are marginalised.” – In Conversation with Content Creator, Karly Polkosnik

Starting out as a blogger, and working her way up to a multi-hyphenate Instagrammer, TikToker, YouTuber, and podcaster, Karly has built an inspirational platform with a focus on self-love, black and LGBTQ+ experiences, and her journey to financial freedom.

By Neve Fear-Smith

/ 21 Feb 2023

“I would love to see more platforms reaching out and uplifting creators who are marginalised.” – In Conversation with Content Creator, Karly Polkosnik

Meta Follows Twitter as Facebook and Instagram Enter the Social Subscription Game

As social media continues to move into the paid subscription space, Meta joins its competitors as it looks to diversify its revenue mix.

By Jack Shute

/ 20 Feb 2023

Meta Follows Twitter as Facebook and Instagram Enter the Social Subscription Game

The Ten Minute TikTok: How Hilton Made Space for Long-Form Video Within the Creator Community

Short-form video has ruled the content within the creator economy for years, and that doesn’t look like it will end anytime soon. But with so much creativity on offer, is there space for long-form to thrive on TikTok?

By Jack Shute

/ 17 Feb 2023

The Ten Minute TikTok: How Hilton Made Space for Long-Form Video Within the Creator Community

TikTok Beats Google as the Leading Search Platform for Gen Z - How Marketers Can Use This to Their Advantage

TikTok’s search usage is increasing, encouraging the growth of TikTok as an e-commerce platform through TikTok Shop. With Gen Z at the social media forefront, SEO and TikTok specialists tell us how marketers can make this a win for them.

By Jack Shute

/ 13 Feb 2023

TikTok Beats Google as the Leading Search Platform for Gen Z - How Marketers Can Use This to Their Advantage

Why the Content Creator House Crashed

The phenomenon took off in the early phases of the pandemic. Was it just a flash in the pan? Or can the concept be rebuilt?

By Neve Fear-Smith

/ 8 Feb 2023

Will YouTube’s Updated Revenue Model Incentivise Creators to Use Shorts?

It’s all change at YouTube HQ, as its updated Partner Program revenue model replaces the YouTube Shorts Fund.

By Neve Fear-Smith

/ 1 Feb 2023

Will YouTube’s Updated Revenue Model Incentivise Creators to Use Shorts?

Monthly Top Line – January 2023

Highlights from this month's moves, hires, and promotions. One streaming titan steps down, one agency expands its position in a crucial market, and two performance platforms see new CEOs climb up the ladder.

By Sol Wilkinson

/ 30 Jan 2023

Does Twitter’s New Policy Means It’s Taking Its Creators More Seriously?

An updated Paid Partnerships policy sees the platform follow suit with industry standards.

By Sol Wilkinson

/ 25 Jan 2023

Does Twitter’s New Policy Means It’s Taking Its Creators More Seriously?

Can a Snapchat Influencer Alleviate Social Media’s Mental Health Crisis?

Jameela Jamil’s series promises to uplift and engage — but only for a limited time.

By Neve Fear-Smith

/ 25 Jan 2023

Can a Snapchat Influencer Alleviate Social Media’s Mental Health Crisis?

Tiffany Matloob, Global Head of Creator Community for YouTube Shorts, on the Platforms New Revenue Sharing Mode

Global Head of Creator Community for YouTube Shorts, Tiffany Matloob, weighs in on the hallmark for successful content on YouTube, and the introduction of the revenue-sharing model that will supercharge the creator economy on YouTube.

By Neve Fear-Smith

/ 17 Jan 2023

Tiffany Matloob, Global Head of Creator Community for YouTube Shorts, on the Platforms New Revenue Sharing Mode