Influencer Marketing / Algowatch: March Social Media Updates Welcome to Algowatch, where we look at algorithm changes affecting social media platforms. Let’s delve into some of March's biggest updates. By Sofia Aira / 7 Apr 2025
Influencer Marketing / Paid-only / "65% of TikTok Purchases Are Unplanned," Dr. Nadia Morozova on the Psychology Behind Social Commerce Dr. Morozova came back to Rakuten Dealmaker to keep us up to date with consumer psychology and the power of social media. By Sol Wilkinson / 7 Apr 2025
Creator Economy / The Independent Doubles Down on Creators by Launching Independent Studio Verticals The Independent is doubling down on creators with the launch of Independent Studio, a vertical video media production. By Sofia Aira / 4 Apr 2025
Creator Economy / “It’s Getting Viewers Hooked”: The Quirks of Influencer Marketing in Spain Welcome to the first instalment of Creator Compass. We'll examine influencer marketing in Europe, starting with Spain. By Sofia Aira / 3 Apr 2025
Creator Economy / TikTok Shop Expands Operations into France, Germany and Italy With a Major Goal TikTok Shop is pushing on with its expansion into Europe by launching operations in France, Germany and Italy. By Sofia Aira / 1 Apr 2025
Influencer Marketing / Influencer Marketers: Don’t Underestimate the Power of TikTok Shop TikTok Shop has often been an overlooked contender in the e-commerce industry, yet it can potentially wield the most power of any social media store. By Sofia Aira / 28 Mar 2025
Influencer Marketing / Content Creation Is Still a ‘Side Hustle’ for an Astonishing 88% of Influencers Influencer marketing spending reached over $24 billion in 2024, but the truth is that the creator economy is not as established as many brands believe. By Sofia Aira / 18 Mar 2025
Creator Economy / Members-only / Twitch to Enable Instant Earnings for All Creators Twitch’s CEO announced some upcoming features in a blog post, including monetisation features for new creators. By Sol Wilkinson / 3 Mar 2025
Affiliate Marketing / Members-only / Monthly Top Line – February 2025 This month’s movers and shakers, new hires, and career moves in partnership marketing. By Sol Wilkinson / 28 Feb 2025
Affiliate Marketing / Members-only / Reddit Plans to Introduce Paywalls and Marketplace Following a rocky Q4, Reddit's CEO announces plans to focus on monetisation and advertising. By Sol Wilkinson / 20 Feb 2025
Creator Economy / IMS USA: First Wave Agenda Launch is Here! Browse the sessions we have in store this year. By Mollie Leach / 19 Feb 2025
Influencer Marketing / Paid-only / Meta's Social Surge: Why Creators Are Flocking to Instagram and Threads Research reveals that Meta’s platforms have taken the lead with users, creators, and marketers. By Sol Wilkinson / 6 Feb 2025
