Creator Economy / Members-only / TikTok to Restrict Harmful Filters Following Mental Health Report TikTok is introducing age restrictions for certain filters on the platform that are viewed as damaging. By Catherine Shuttleworth / 2 Dec 2024
Creator Economy / Paid-only / The Influencer Industry Reacts to Australia’s Social Media Ban The influencer industry reacts to Australia passing a bill that will ban social media for under-16s. By Catherine Shuttleworth / 29 Nov 2024
Influencer Marketing / Paid-only / How a Lawsuit Between Creators Could Change the Influencer Landscape A lawsuit between influencers Sydney Gifford and Alyssa Sheil could have a monumental impact on the creator economy. By Catherine Shuttleworth / 27 Nov 2024
Creator Economy / TikTok Tells Creators the Future Is Long-Form, Paywalls, and High Production Value At TikTok's creator summit in Los Angeles, the platform shared their vision for the future, and what creators need to do to be a part of it. By Catherine Shuttleworth / 26 Nov 2024
Creator Economy / Paid-only / Burnout, Boundaries, and Breaking Stigma: Samaritans at CreatorFest Samaritans' session at the Voicebox shared highlighted important issues creators face with their mental health. By Catherine Shuttleworth / 26 Nov 2024
Creator Economy / Paid-only / Purple Goat at CreatorFest: How to Engage Disabled Audiences Purple Goat's session at the Voicebox shared insightful perspectives on engaging disabled voices in marketing. By Catherine Shuttleworth / 22 Nov 2024
Creator Economy / Members-only / YouTube Doesn’t Want to be YouTube Anymore YouTube is testing a new feature, that if implemented, would fundamentally change the platform, and not necessarily for the better. By Catherine Shuttleworth / 19 Nov 2024
Influencer Marketing / Members-only / TikTok Integrates with LTK to Enhance E-Commerce Offerings TikTok is adding an integration with LTK onto the platform, to help streamline the e-commerce experience on the platform. By Catherine Shuttleworth / 18 Nov 2024
Creator Economy / From Sound to Sight: Spotify's Bold Video Move for 2025 Spotify announced next year it will begin paying creators based on the engagement their videos receive. By Catherine Shuttleworth / 15 Nov 2024
Partner+ / Paid-only / Musk, Trump, and the Future of the Creator Economy Trump's reelection is already causing a shift in the creator economy, as users, creators, and brands seek new platforms. By Catherine Shuttleworth / 13 Nov 2024
Creator Economy / Members-only / Adam Mosseri Sets the Record Straight on Instagram and Branded Content Head of Instagram Adam Mosseri said this week that Instagram does not 'downrank' sponsored content after complaints from creators. By Catherine Shuttleworth / 12 Nov 2024
Performance Marketing / YouTube Rolls Out Hyperlinked Comments Feature, Linking Random Comments to Google Search Results Users have seen certain keywords link to Google search in YouTube mobile. Is this genuinely providing value, or is it just opening up a universe of spam? By Sol Wilkinson / 12 Nov 2024
