YouTube is boosting its influencer marketing offerings.
YouTube is expanding its self-service influencer marketing platform, BrandConnect, to help brands partner with creators on the platform.
The platform was previously launched in 2020 under ‘FameBit’ in limited beta but is now available to a wider group of creators. This will allow them to find and manage brand partnerships, create personalised media kits, and give them access to best practices and resources.
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