Probabilistic Isn’t the Endgame: Alex Springer on Affiliate in the AI Era
OpenAttribution Director Alex Springer talks content value, governance, and breaking open the black box.
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Level Up: Expert Insight in the Heart of Bristol
From vibe coding to embracing the weird, you won’t want to miss these workshops.
Is Google Dead? Study Finds Consumers are Choosing TikTok as a Search Engine
A new Adobe report has revealed that nearly half of US consumers (49%) now use TikTok as a search engine.
‘It Pushes the Industry’ Inflektion’s Haafiz Dossa on the Impact of Innovation at the USPAs
For Inflektion’s Haafiz Dossa, winning gold at the USPAs set the stage for a strong 2026. Here’s what he advises for those eyeing submission and success this year.
Onetag Acquires Adtech Aryel for Creative Integration
Onetag shared that the deal aims to create a unified value exchange in digital advertising amidst industry ROI pressure.
The Global Influencer Marketing Awards are Back for 2026: Enter Now
The Global Influencer Marketing Awards will be returning with a flashy new rebrand this September.
Gen Z Founders: How a Greek Summer Started Isobel Dolan’s WANT-ID
Isobel Dolan founded WANT-ID with the core value of turning athletes into more than names on a roster, but what does that actually look like?
SoFire’s Hot Campaigns: Gemma Collins Becomes Iconic UK Creative Director of Canva
Gemma Collins and Canva slayed an absolutely iconic campaign this week.
‘It strengthened our credibility’ Upsellit’s Jeremy Aaronson on Industry Recognition at the USPAs
Having grabbed gold at the USPAs, Upsellit’s Jeremy Aaronson talks industry acclaim, submission top tips and post-triumph trajectory.
Monthly Top Line - February 2026
Our walkthrough of the latest promotions, job picks and industry moves in February.
Creator Economy Monthly Top Line: February 2026
Welcome back to our Monthly Top Line - creator economy edition. Find out career moves from February 2026.
"Sometimes family is who we find along the way” Elissa Wardrop on Her Viral IKEA Punch the Monkey Campaign
From a 9-minute editing window to a message about found family, Wardrop takes us behind the viral Punch campaign.
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SoFire’s Hot Campaigns: Move Over Sydney Sweeney, Addison Rae is Doing Jeans Brand Partnerships Right
Addison Rae, an ex-TikTok star turned serious musician, has had a rebrand that needs to be studied. Now, she’s the queen of low-rise jeans.
Perplexity Launches New Compensation Model for Publishers: How Helpful Will It Be?
Comet Plus includes a new publisher compensation scheme. But questions remain around how affiliate marketing can be involved, and the exclusivity of these partnerships.
Publishers Make Demands for Pay-Per-Crawl Model in Face of AI Search
A new affiliate model? Early reports of PPC (pay-per-crawl) emerge to counter the impact of AI search on publishers.
Google’s Deprecation of Firebase Dynamic Links Sparks Concern Among Marketers
The deprecation has been deemed a "wake-up call" to marketers, as many search for a quick solution.
“I Had All My Eggs in One Basket” Hannah Witton on Brand Deals and Building a Sustainable Career as a Creator
Witton shared how she’s navigated her brand partnerships, diversified her income, and balanced creativity with the realities of working with brands.
Ultimate Feedback Guide From the 2025 Global Influencer Marketing Awards Judges
Here’s exactly what the judges of the Global Influencer Marketing Awards 2025 had to say about this year’s submissions.
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