A new affiliate model? Early reports of PPC (pay-per-crawl) emerge to counter the impact of AI search on publishers.
It’s here. The long-awaited return of PPC in affiliate marketing.
Except, not quite.
To counter losses in click-through rates and affected revenues by AI search, publishers are making demands. A new demand has arrived in the form PPC, but this does not mean pay-per-click.
Sidlova says that on the horizon, she expects more questions about whether authenticity can be scaled.
I sat down with Emily English alongside Sasha Jeppesen to unpack why content in 2026 feels stale.
According to Metapic Co-CEO Niklas Schwake, community and trust are more important than followers and reach.
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
