A new affiliate model? Early reports of PPC (pay-per-crawl) emerge to counter the impact of AI search on publishers.
It’s here. The long-awaited return of PPC in affiliate marketing.
Except, not quite.
To counter losses in click-through rates and affected revenues by AI search, publishers are making demands. A new demand has arrived in the form PPC, but this does not mean pay-per-click.
Could music copyright be this easy for brands? We caught up with Paul Sampson, Founder and CEO of LICKD.
Reward Gateway | Edenred's Annie Gateva breaks down the biggest affiliate trends, brand-publisher synergy and the power of genuine audience insight.
Over the past month, I’ve been inundated with questions about the long-term future of the affiliate channel now that AI has become essential within consumer buying journeys. You
Argos and Billion Dollar Boy joined forces with LICKD to create the coolest viral rave a brand has ever seen.
