In a landscape that changes daily, it has been difficult to predict precisely how AI search will impact digital publishers, content affiliates, journalists, and others. The teams and individuals who contribute to the actual fabric of online content have increasingly been shoved out of monetisation possibilities. There has been a wave of Google updates and policy adjustments contributing to this. AI search has also exacerbated this.
Perplexity Launches New Compensation Model for Publishers: How Helpful Will It Be?
Comet Plus includes a new publisher compensation scheme. But questions remain around how affiliate marketing can be involved, and the exclusivity of these partnerships.
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Kantar’s Vera Sidlova on the Tools, Challenges & Future of Influencer and Creator Marketing
Sidlova says that on the horizon, she expects more questions about whether authenticity can be scaled.
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Emily English and Sasha Jeppesen on Why Creator Marketing Needs to Return to its Creative Roots
I sat down with Emily English alongside Sasha Jeppesen to unpack why content in 2026 feels stale.
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Niklas Schwake on Balancing Brand and Performance and the Power of Community
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Tradedoubler Launches Emna.ai to Boost Brands’ Visibility in AI Search
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
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