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Creator Economy Newsdesk

A Reality Check: 10 Hard Truths Creators Took Away from SocialDay

The 10 best pieces of advice creators can take from SocialDay 2026.

Newsdesk Performance Marketing

Personalised Rewards Can Incentivise Financial Loyalty, New Research Suggests

Financial value is emerging as a key driver of both switching banks and retention, according to new Cardlytics data.

Partner+ OnDemand+ PI LIVE Europe

Destination 2026 - Cracking the Code of Gen Z Travel Habits

Following the annual UNiDAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel....

Newsdesk Influencer Marketing

SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering

Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.

Affiliate Partnerships Newsdesk

Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates

Affiliates are also experiencing reduced performance visibility due to reporting system changes.

Creator Economy Newsdesk

Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns

Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.

Creator Economy Newsdesk

Building Creator Wealth: CreatorFest Second Wave Agenda Launches

The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.

Industry Voice

Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?

According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.

Affiliate Partnerships Newsdesk

Offer Search is Becoming Standard Shopping Practice, New Research Shows

The report found that offers provide a key opportunity to drive incremental revenue.

Creator Economy Influencer Marketing

Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy

Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.

Performance Marketing Newsdesk

Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive

According to the French advertising group, the deal opens up agentic opportunities.

Creator Economy Influencer Marketing

Why Brands Are Still Undervaluing YouTube Creator Partnerships

While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.

Influencer Marketing

The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition

Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.

OnDemand+ Partner+ PI LIVE Europe

Why Affiliates Miss Out on Budget, and How to Change It

Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...

Creator Economy Influencer Marketing

The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators

For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.