Visa Launches New UK Creator Debit Card in Partnership with TikTok
Visa has just partnered with TikTok to launch a UK-first product designed to tackle one of the sector’s most persistent problems: cash flow.
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AI Said What? Reclaiming Strategic Thinking in an Automated Ad World
Mark Zuckerberg has claimed that AI will “kill agencies” by taking over the heavy lifting of ad creation and optimisation. But whether you're brand-side or agency-side, the reality is more complex — and far more human. This session dives into the growing gap between what AI tells us has...
What’s the Key to Unlocking Retail Media?
As the sector rapidly grows, PI LIVE Europe’s Retail Media & Commerce Summit will illuminate the path to affiliate and performance integration.
Partnerize Launches Cross-Industry Initiative to Measure and Remunerate Influence in AI Environments
Founding participants include industry big-hitters Adobe, HubSpot and Vox Media.
The Department for Culture, Media and Sport Moves to Recognise Creator Businesses after Call from the Digital Creators APPG
The Department for Culture, Media and Sport has accepted the call from the Digital Creators APPG.
Influencer Appoints its First CMO as Industry is Projected to Hit Highs of $500B in 2027
Creator marketing agency Influencer has appointed its first Global Chief Marketing Officer: North American President Jenny Penich.
YouTube Just Gave Users the Option to Fully Disable Shorts: What do the Experts Say?
YouTube has just given its users an option to completely change how they use the platform: the chance to disable Shorts.
impact.com Expands Creator Management Capabilities with YouTube’s Creator Partnerships API
The expanded collaboration with YouTube comes as brands seek greater visibility into creator performance.
Meta Is Making Moves in Affiliate, But Some Creators Question Its Tactics
As the social media giant builds out its affiliate offerings, allegations of content stealing have been levelled — what does this mean for creators?
Why are AI Influencers Pretending to be at Coachella this year?
This year, a number of AI influencers have been generating content appearing to be at Coachella 2026.
More Creators Are Using AI for Video Than You Think, New Adobe Study Finds
According to a recent study by Adobe which surveyed 384 creators, 71% of video creators now use AI tools in their workflows.
Affiliate Needs to Write a Better First Chapter
It's time to switch into ‘agency operation’ mode, says Genie Goals’ Rachel Said.
What the Northernlion Creator SuperCruise That Got Cancelled Can Warn Creators About Going Too Far
Gaming Twitch streamer Northernlion announced and cancelled a huge creator cruise in a matter of days.
Henkel Bloo Taps into Retail Media With WPP Media Partnership
The partnership strategy implements a connected retail media system, using shopper data and closed-loop measurement.
Simon Hares Breaks Down Confident Communication and Negotiation
The Sales and Management Trainer says it’s important to know what you can and can’t move on.
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“Publishers Need Access to More Data” Julia Stent and Sofia Charalambous Discuss a Big Year for Affiliate Tracking
Has tracking improved this year? Two experts gave us the rundown of what’s working and what’s not in 2025.
CreatorFest Europe 2025: A Day Packed With Colour, Charisma and Creators
CreatorFest, held last Thursday, was a loud, joyful celebration of just how far the creator economy has come.
Meta Introduces £2.99 Ad-Free Subscriptions for Instagram and Facebook in the UK: What It Means for Influencer Marketers
Meta, the parent company of Facebook and Instagram, has announced paid subscriptions for UK users who can have an ad-free experience.
“This is how you attribute fairly in a clickless world” Sean Sewell, Partnerize, Announces VantagePoint
Partnerize’s latest product will help advertisers and publishers track, measure, and reward affiliate influence inside LLM responses.
TikTok Shop is Redefining E-Commerce: Insights from Influencers on the Social Commerce Revolution
With the right strategies, TikTok Shop can be a lucrative and effective tool for reaching new audiences and driving sales.
PI LIVE Europe 2025 Day One: Creativity, Clarity, and the Future of Partnerships
The first day of PI LIVE Europe 2025 kicked off with fantastic energy.
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