New research reveals nearly half of Golden Quarter spending happens after Black Friday, with four shopper groups driving distinct behaviours across the peak season.
With seven years of experience working across agencies, brands, and creator verticals, Chloe has a front-row view of how rapidly the creator economy is evolving.
New data shows that a lot of the increased spend on affiliate is flowing to influencers. With Black Friday around the corner, focusing on these partnerships could be the edge for a winning programme.
