A Reality Check: 10 Hard Truths Creators Took Away from SocialDay
The 10 best pieces of advice creators can take from SocialDay 2026.
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Personalised Rewards Can Incentivise Financial Loyalty, New Research Suggests
Financial value is emerging as a key driver of both switching banks and retention, according to new Cardlytics data.
Destination 2026 - Cracking the Code of Gen Z Travel Habits
Following the annual UNiDAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel....
SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators
For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.
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Tech Digest Series: Instagram, Facebook, and Twitter
Today, we will take a look at some of the new and updated features recently announced and released by popular platforms including Instagram, Facebook, and Twitter. Instagram Lite revamp Instagram Lite, initially released in December, is an app that allows users in low connectivity regions to utilize most of the...
The ASA Cracks Down on Non-Compliant Creators
Following the latest ruling by the ASA in regards to Molly-Mae Hague breaching the guidelines for prize promotional content, and the recent rule put in place banning influencers from using filters when advertising beauty products, the authority continues to hope that when cases like this are brought to attention, creators...
Why Mass Personalisation is No Longer an Optional Extra and How Brands Can Make Campaigns Even More Personal
Advertising works best when it speaks to people’s wants, needs, and desires in a way that is in accordance with their mindset and motivations at the time. As marketers, we know that. Consumers only dislike advertising when it interrupts them for no good reason. They do however want to...
IMS Global 2021: Introducing the Speakers
This year’s Influencer Marketing Show Global will be taking place virtually between the 13th – 15th of April. Following the triumphant launch of the virtual show last year, we are back to present an interactive event, running over three days, comprising over 30 carefully curated sessions to provide you with...
The Importance of Intersectionality in Marketing Campaigns
Although many brands are constantly striving to improve their marketing campaigns by ensuring they are diverse and inclusive, especially on International Women’s Day, it is important to realise that despite the fact that we are doing better as a society, there is still room for improvement. It is still...
Pairing Influencers with Bought Media – a Solution to the Risk of a Pay-for-Post Economy
Matching Influencer Fit and Media Performance Imagine this scenario – you have a new product launch that you’ve spent the last six months working on. Your marketing budget is set and ready to pull the trigger. You have included a promotional budget that you have earmarked for an influencer campaign....
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