A Reality Check: 10 Hard Truths Creators Took Away from SocialDay
The 10 best pieces of advice creators can take from SocialDay 2026.
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Personalised Rewards Can Incentivise Financial Loyalty, New Research Suggests
Financial value is emerging as a key driver of both switching banks and retention, according to new Cardlytics data.
Destination 2026 - Cracking the Code of Gen Z Travel Habits
Following the annual UNiDAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel....
SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators
For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.
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Short Video Success: TikTok vs. Instagram Reels
However, the app also came under a lot of pressure in the second half of last year, with the threat of a potential ban in the US hanging over it for months. India, Indonesia, and Bangladesh all implemented bans of varying lengths (permanently, in India’s case), all of which...
Clubhouse Announces Accelerator Programme for Creators
If you want to be in with the chance of becoming a part of the accelerator programme, then you’d better act fast. The programme will be accepting just 20 creators, helping them to build their platforms, expand their audiences, and connect with brands. The deadline to submit applications for...
Klarna Launches Influencer Council
As more consumers are turning towards social media for financial guidance, Klarna, the Swedish fintech company that allows consumers to pay for products and services online in installments, has set up an ‘Influencer Council’ to ensure clear guidelines surrounding the promotion of its tools. With sites such as ASOS, PrettyLittleThing,...
WTF Series: WTF is Clubhouse?
Whether you love it, loathe it, or you’re yet to delve into the world of Clubhouse, the success of the app since its launch is undeniable. Since Clubhouse hit the market less than a year ago, it is now worth over $1 billion, and as of February 2021, boasts...
The Responsibility of Genuine Influencers
With such a fond idolisation by youths and millennials, a certain level of responsibility is being placed on both the talent and marketers who communicate with them. Whilst the influencer space has undoubtedly grown in popularity, creators today are facing more scrutiny than ever surrounding their every action. Audiences aren’...
How Beauty Brands Can Master Going Live
Content is more than just a way for brands to communicate with potential customers. It allows brands to express themselves in ways unlike ever before. During 2020, brands had to adapt, regroup and pivot to a new world where everything was unprecedented. Digital content was reapproached due to limitations from...
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